As I’ve been sharing with you this week on the blog, I’ve learned a ton from social media powerhouse @GaryVee.
When I spent time in his office, I learned so much by just watching how he did things. I devoured all his books the second they came out, but there’s no substitute for watching someone you admire work in their sweet spot.
That’s why I wanted to share 7 lessons I learned from Gary Vaynerchuk…
1. Delegate, delegate, delegate.
Within minutes of my arrival, Gary had pulled four (FOUR!) of his team members over and said, “Nate, show Justin what we do here; Steve, talk to him about content…” It was fantastic. I felt like I won the social media lottery! If you want to get farther faster, the only way forward is trusting others to do what you can’t. In short, you must delegate responsibility to your team.
2. You’re only as good as the people around you.
Keeping with the team vibe, I was immediately struck by the talent level of folks at VaynerMedia. When you bring people on board who are as talented as you (and sometimes, even more), it means you’re secure in your identity. The insecure leader does not (and cannot) allow others on the team to surpass him in any aspect. Gary is not an insecure leader.
3. Keep it simple.
You know what surprised me? How focused Gary was. He knew his capacity, his strengths, his limits, and didn’t seem to extend much beyond them. In other words, he kept it simple. Know your strengths. Partner with people who are strong where you are weak. Don’t get spread too thin.
4. Know your target.
Do you know who VaynerMedia is focused on? Fortune 500 companies (for the most part). They focus their energy on that list and develop strategies, products, and services to accomodate them. They don’t chase every dollar that comes through the door. It’s a focused symphony of effort.
5. Trust your gut–you know more than you think.
So far, “gut-trusting” has worked pretty well for Gary. In the meeting I sat in on, I heard him reference “trusting my gut on this one” more than once. While I can’t say WHERE his gut was leading him (I gotta keep SOME things secret), I can say he’s been proven right on at least one of his inklings. Your gut instinct is there to help you decide before your pesky brain messes things up. Trust it.
6. You actually have to care about people.
If there’s one lesson I’ve learned from him, it’s this one: You can’t fake compassion and care in the new economy. People see right through it and will call you a “hosebag” behind your back. Get into the lives of the people you serve, find out what their needs are, and ruthlessly focus on delivering it.
7. Dream big.
This almost goes without saying, but it seemed like there was no limit to what Gary wanted to do. Again, with a roster of “Who’s Who” clients, two (soon-to-be three) New York Times bestsellers, and millions in the bank, dreaming big is a way of life for Gary. I admire that. Even if the big dream never comes to pass, a new reality is activated once you start pursuing it. In short, dreaming big makes the world around you change.
Let me know what resonated with you most on this list in the comments below. Before you go, enter to win one of 30 copies of Jab, Jab, Jab, Right Hook, Gary’s newest book!
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