A car is a system of systems—maybe the electrical system is working, but if there’s a problem with the brake system, you better believe that car needs to go to the shop! A business operates the same way: ALL the systems need to be working to run smoothly. Pop the hood on your business to make sure all of these systems are working for you.
This week’s podcast is brought to you by the letter S for SYSTEMS, yo!
I talked about this on my blog last week as well (in Parts 1 & Part 2 because there is just way too much to say about this epically important stuff). Your business is made up of systems that keep it running. If you haven’t taken the time to intentionally look at those systems and make sure they are running well, you’re selling your business short.
1. Content System
I’ve got a routine down for my content. (And like I said on Monday’s podcast, routine = focus and focus = success.) I sit down with a content writer who interviews me, takes notes, and then turns that into blog posts. It’s simple and it gets content OUT THERE when I would never have time to do it myself.
We’re actually about to work with a group of small businesses who want to do what I’m doing. If you want the luxury of great content without writing it yourself, email me RIGHT NOW (email@example.com) to tell me you’re interested before the spots fill up.
2. Productivity System
A productivity system is something that governs the way you work.
I have tried every productivity app on the planet. Evernote. Things. Nozbe. Wunderlist. OmniFocus. You name it, I’ve tried it. They were not for me; I found them confusing and frustrating. I need things simple.
3. Time Management System
If a productivity system governs the way you work, a time management system governs how you spend you day working. There are so many time management tricks and tools and recommendations floating around out there, but none of them will do you any good, unless you choose something that actually works for you. Once again, I go with simple…
I use the Strategic Coach system to manage my time. It breaks down my week into three different types of days:
- Free Days: Nothing business-related. Time to recharge.
- Focus Days: Big money business days. Time to kick butt.
- Buffer Days: Clean-up days. Time to put out fires.
Same idea as Pomodoro; it’s all about focus with this system, and it works for me.
4. Cash Flow System
If your business is a car, this is your engine. It keeps your business running.
If your engine starts rattling, do you continue to drive on it until it just explodes one day? The answer better be no, dudes. You take it in and get it fixed; you don’t just keep driving.
I don’t like surprises. I set up a system with my bookkeeper to get daily, weekly, and monthly $$ reports.
Dailies might sound like a lot, but they’re not. It takes me 30 seconds every morning to check out the daily report, but it keeps me in the loop of how my business is doing. It doesn’t solve cash flow problems (nothing does for a small business, amirite?) but it keeps me from getting nasty surprises.
5. Marketing System
You need a system to track the lifecycle of a lead all the way through to a loyal customer. At Think Digital, we have a trademarked system:
Here’s one example of many: See a Tweet or RT (Know). Read the blog post or check out the website based on the Tweet (Like). Sign up to receive an email after reading the blog post/website (Trust). Purchase a product based on the email marketing we send (Build).
It’s straightforward and engineered to get the results we want.
6. Onboarding System
You need a system here that works for onboarding new clients and another that translates to onboarding new team members. You need to set expectations from the get-go on both sides. Do yourself a huge favor and take the guesswork out of it.
There you have it, folks. These are the engine and the tires—without them, the car don’t go anywhere. This stuff is so crucial, I should be charging big bucks for this content. But I’m not, because I want to see you succeed. Take a listen to get into the juicy details. And you know the drill; hit me up on Twitter (@JustinWise) or Snapchat (ATJUSTINWISE) to let me know one thing you’re going to do differently after you listen in.