Have you ever been stuck in a maze?
Here in Iowa, every fall we have these weird, quirky things called corn mazes.
(I’m sure they have them elsewhere in the world, but, you know….IOWA.)
My kids LOVE the corn mazes. It’s actually kind of weird. I call them “Children of the Corn” but they just stare at me. Blankly. Whatever.
We have to go through a maze at least once each year or the Daddy Stock drops about a million percentage points.
They usually whiz through them with no trouble. They haven’t met a maze they couldn’t match.
But last year, my little Evie got stuck.
See, Finn (my son) and I went into the maze and, thinking Evie was safely close by, zoomed ahead.
Left. Right. Sprint. Rest. Think. Move.
It wasn’t until about 5 minutes in where I looked back behind me and….NO EVIE.
Two thoughts popped into my mind:
ONE: Oh my goodness, Kerry (my wife) is going to kill me!
TWO: Oh my goodness, Kerry is going to KILL me!
THREE (I lied): WHERE IS EVIE??
…And then I heard it in the distance… A tiny, shrill, frantic little scream:
I knew instantly it was Evie.
I could hear the fear in her voice. It was time to move fast and take action.
I shouted back between the rows and rows of corn paths obstructing my view….
Evie! Daddy’s here! Don’t be scared! Just follow my voice!
Evie! Daddy’s almost got you! I can hear you! It’s okay!
I caught up to her just as some fellow maze-goers were about to call the police and report a lost little girl and, quite possibly, haul me off to jail.
I scooped her up and navigated the rest of the maze with her in my arms.
I wasn’t letting go–plus, I don’t think she would have given me an option!
We exited the maze and sat down as a family to the customary post-maze picnic of apple cider donuts and cider.
Fast forward to yesterday afternoon.
I was talking with a small businesses owner, let’s call him “Jed”.
Jed is a 35-year-old man with a bricks-and-mortar business he loves dearly.
He’s a far cry from even remotely resembling my 3-year-old daughter, except for one thing…
Panic. Dread. Fear. Anxiety.
See, Jed knows digital marketing (a.k.a. website, blog, email, and social media) is a must. He just has no idea where to start.
I heard the panic as he described the frustration of building his email list.
The dread as he described converting his social media followers into customers.
The frustration of no one reading his blog posts.
The futility of sending out one enewsletter after the next with no traction.
In short, he feels stuck. Maybe you do too.
Thankfully there’s a way out of the maze (and it doesn’t even involve me scooping you up in my arms!).
Jed doesn’t have to stay stuck. Neither do you. If you feel like you’re stuck in the social media maze, click the button below to find your way out.
I hear you. I know what you’re feeling. Let’s get you out.