You’re working hard, you’re producing great content, you’re in it to win it, but how do you let other people know that? How can you grow your audience?
Whether you write a blog, host a podcast, speak at conferences, run a business, or whatever it is you’re doing, you need to have an audience, right? Otherwise you’re just shouting into the void. So you work hard on your business, whatever that is, and look for the right people to share it with. How do you get them to listen and to keep coming back for more? It’s so hard to rise above the noise and be heard in the bustling digital world we live in.
Here’s the secret: You have to become a cyborg.
Yup, that’s right, you heard it here first. The secret to growing and deepening relationships with your audience is to become part robot, part human. This week, Erik Fisher of Social Media Examiner teaches us all how to be cyborgs and much, much more. Here are a few takeaways from the interview:
Content resonates most when it helps your audience. Transparency and empathy are key to being heard.
Automate processes to increase productivity in social media, but if you completely lose the human touch in your personal brand, you’ll be tuned out as noise.
It’s not lazy to want to be able to cut down on how much you work in order to spend more time doing other rewarding things (like spend time with your family). That’s called having your priorities straight. Increasing productivity helps you do that.
To start out in whatever it is you want to do, you have to first build your community. Get to know who else is doing what you want to do, connect with them, learn from them, and work with them.
Erik’s baller status in the digital world comes from his passion for productivity (working smarter, not harder). Give the interview a listen, and enjoy the ride.