Archives For Justin


We’re always rushing around to get content to our audiences. Produce! Produce! Produce! is all we’ve been hearing for a while now. How do we keep it up?

We straight-up DON’T. We can’t keep producing content until we’re blue in the face if we’re not certain that it’s making a difference to our business. We have to STOP and take the time to think about our goals, our audience, and how to reach them. Without strategy, we’re just creating more work for ourselves with NO RESULTS. Ain’t nobody got time for that.

Think about the changes Google has made to Panda: it’s not about quantity. More than ever, it’s about quality. We need to create killer content to get up there in search ranks. How do we do that? How do we figure out what content is really going to resonate with our audiences?

Well, first, you have to know who those audiences are. Which is why we have people like Jason Yarborough of Social Fresh to help us do that. Jason stops by the show today with a brain-exploding bonanza of information for your ear hole. He preaches the good word that digital marketing isn’t just courting, it isn’t even dating anymore, it’s being in a serious relationship with our community. And I say “Amen!” (I literally say it in the podcast.)

Jason (aka Yarby) talks about taking the time to research and to truly listen to what your audience and influencers are saying before jumping in. When he’s consulting, he says up front that anything worth launching takes six to eight weeks to get it ready to rock. He doesn’t want to hear “but we don’t have time” because it’s all about whether or not you’re willing to take the time to make what you’re doing top quality. I’ll say it again: It’s not dating, it’s a serious relationship.

If there’s one thing I’m taking away from my talk with him this week, it’s that “you can make a lot of noise and make no difference, but you can be as quiet as a mouse and make all the difference in the world.” Listen up for some straight wisdom on how to make that difference to your audience.

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Your brand = who you are. Your brand standing out = more business. More business = more $$. Who doesn’t want that?

We all want our brands to stand out from the crowd so that people say, “Oh yeah, I know that company. That company rocks.” How else do you rise above the noise and get people to notice you? How else do you get your audience fired up about you?

But a brand isn’t just a cool logo and the colors on your website. Yeah, design is incredibly important, but even more important is knowing and projecting who you really are as a company. What do you believe? What do you want? What’s your culture? Until you can answer those questions, your brand isn’t going to truly shine.

That’s where the tough love comes in. It’s so much easier to skip over the tough questions and get right to the fun design stuff. But you’ve got to be willing to dig deep to get at the heart of what you’re doing and why you’re doing it. Otherwise, your brand is just a cool (meaningless) logo.

Badass chick Krysta Masciale is our guest today, and she’s here to punch you in the mouth with some serious knowledge about branding. Krysta believes your brand is a big deal, and it needs a lot of your attention and energy, which is why she’s the CEO of B!G DEAL BRANDING. She’s here to provide us with some amazing insight into her business and why it’s so insanely important.

In addition to telling us about her kickass company’s process, Krysta gives us some serious clarity on how she started and grew her business. She didn’t try to amass thousands of Twitter followers, and she doesn’t use Facebook for business at all. She targeted specific groups and influencers who needed and wanted what she had to offer. And now she’s rocking so hard, she can say no to potential clients who she doesn’t think are on the same page about kicking their brand into high gear.

She can say NO, people.

I don’t want to give it all away, you’ll have to tune in for some other nuggets of wisdom. Get to listenin’, because as it says on B!G DEAL’s website, “No one has time for BS when perception, trust and money are on the line.”

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At Think Digital, we’re all about learning.

We read blog posts. We talk to other marketing professionals. We read books. But nothing beats learning from people IN PERSON and face-to-face.

Part of understanding social media strategy is making the decision to never stop learning.

And that’s why I’m taking my team to the Social Fresh WEST Conference in just a few weeks. Not only are we PUMPED to go to sunny San Diego, but we cannot wait to learn from people like Peter Shankman, Sarah Evans, Clay Herbert, and podcast guest Jason Keath.

Unlike many conferences that run simultaneous workshops, Social Fresh has ONE track for EVERYONE to go through. You don’t have to miss out on any of the speakers. Errrrbody all up in the same place, yo.

There will also be opportunities for you to connect one-on-one with speakers and attendees throughout the three days of the conference.

If you’re looking to grow your knowledge and understanding of social media, this is the place to be! The Social Fresh WEST Conference is Tuesday, October 28 – Friday, October 30, 2014.

WAIT: Use the special promotional code, THINKDIGITAL, when selecting your ticket to get 10% off. Oh yeah. It’s like that.

For full information and registration:

We hope to see you there!