Religious organizations have the highest email open rate of any industry, according to email research from MailChimp.com.
My theory is churches, synagogues, etc. place a high value on community engagement. Emails centered around the community, not the organization itself, do better because they answer the critical question “what’s in it for me?” (more on that in a bit).
When comparing email statistics from 669,419,234 sends, MailChimp discovered the Religion industry (48.6%), Manufacturing industry (48.1%), and the Photo/Video industry (48.1%) enjoyed the highest open rate. By comparison, the Daily Deals industry had the lowest open rate at 19.1%.
If you’re not seeing these results when you send your emails, it’s time to rethink your strategy.
Here are five reasons why your emails aren’t measuring up to the average.