Marketing is tricky. There’s a fine line between enticing people and tricking people. The marketer’s job (that’s everyone, by the way) is finding the line and staying on the honorable side of it.
For instance, when marketer’s use language like, “you” or “yours” (e.g. “Don’t you wish there was an answer to your problem?”), we need to be mindful of manipulation quotient.
The Manipulative Marketer will use these keywords as an inception-like tool to hijack someone’s thought process. The goal is to get the subject’s thinking in line with the brand messaging: “Why, yes! I do have that problem and Product X is my solution!”