Riddle me this.
A realtor holds an open house for one of his clients. The house is on a busy street where foot traffic is high. (The success of open houses is debatable, but let’s pretend it is the best way to sell a house.) The home is gorgeous and the client has priced it to sell.
The realtor puts a sign out in the front yard, plops some brochures on a table, and sits down in a chair right inside the front door.
People walk by. He busies himself by playing a game on his iPhone, only to lookup when someone steps inside. Virtually no one does.
Week after week he does this. Sign, plop, iPhone, sit. There are zero serious offers on the house. Even though his success is directly tied to the selling of the house, he continues using the same format.
This person is clearly not motivated by money. My question to you is, what would get him to change?