Your brand = who you are. Your brand standing out = more business. More business = more $$. Who doesn’t want that?
We all want our brands to stand out from the crowd so that people say, “Oh yeah, I know that company. That company rocks.” How else do you rise above the noise and get people to notice you? How else do you get your audience fired up about you?
But a brand isn’t just a cool logo and the colors on your website. Yeah, design is incredibly important, but even more important is knowing and projecting who you really are as a company. What do you believe? What do you want? What’s your culture? Until you can answer those questions, your brand isn’t going to truly shine.
That’s where the tough love comes in. It’s so much easier to skip over the tough questions and get right to the fun design stuff. But you’ve got to be willing to dig deep to get at the heart of what you’re doing and why you’re doing it. Otherwise, your brand is just a cool (meaningless) logo.
Badass chick Krysta Masciale is our guest today, and she’s here to punch you in the mouth with some serious knowledge about branding. Krysta believes your brand is a big deal, and it needs a lot of your attention and energy, which is why she’s the CEO of B!G DEAL BRANDING. She’s here to provide us with some amazing insight into her business and why it’s so insanely important.
In addition to telling us about her kickass company’s process, Krysta gives us some serious clarity on how she started and grew her business. She didn’t try to amass thousands of Twitter followers, and she doesn’t use Facebook for business at all. She targeted specific groups and influencers who needed and wanted what she had to offer. And now she’s rocking so hard, she can say no to potential clients who she doesn’t think are on the same page about kicking their brand into high gear.
She can say NO, people.
I don’t want to give it all away, you’ll have to tune in for some other nuggets of wisdom. Get to listenin’, because as it says on B!G DEAL’s website, “No one has time for BS when perception, trust and money are on the line.”