Everybody wants to create cash from their social media content. Few are willing to do the work to make it happen.

Social media outlets like Twitter, Facebook, and Instagram are more like a Tupperware party than a used car lot. You have to have a relationship with people before they’ll take you seriously (or show any interest in what you have to offer).

When we put the cart (results: cash, donations, volunteers, etc.) before the horse (relationship), it’s almost guaranteed to be a disaster.

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When it comes to your social media, does it feel like you’re talking to an empty room?

I know how frustrating it can be to spend time, energy, and resources creating social media content, only to have it ultimately fall flat.

No one clicks. No one comments. No one follows. No one, seemingly, cares.

As content creators, we take pride over every tweet, post, image, or video we craft. When no one responds, it actually feels WORSE than if someone has a strong negative reaction.

Why? Because our content wasn’t even on our audience’s radar screen. It’s not that they think our “kid” is ugly, it’s that the didn’t even notice him at all!

If you’re tired of hearing nothing but crickets chirping when you create content, here are a few tips to help you increase your audience’s engagement level.

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You’ve heard people say, “Just follow your dreams! What could go wrong?” The short answer is, “a lot.”

Unfortunately, a lot of “dream-building” advice is nothing more than hot air from good-natured folks who don’t know what it takes.

Ben Arment stops by the show today to talk about the practical nature of building the life you want. We’ve all been in a situation where our working lives were less than idea. Heck, maybe you’re there right now. It’s a drag, for sure. Sometimes it might feel like it’s never going to change.

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