Your brand = who you are. Your brand standing out = more business. More business = more $$. Who doesn’t want that?

We all want our brands to stand out from the crowd so that people say, “Oh yeah, I know that company. That company rocks.” How else do you rise above the noise and get people to notice you? How else do you get your audience fired up about you?

But a brand isn’t just a cool logo and the colors on your website. Yeah, design is incredibly important, but even more important is knowing and projecting who you really are as a company. What do you believe? What do you want? What’s your culture? Until you can answer those questions, your brand isn’t going to truly shine.

That’s where the tough love comes in. It’s so much easier to skip over the tough questions and get right to the fun design stuff. But you’ve got to be willing to dig deep to get at the heart of what you’re doing and why you’re doing it. Otherwise, your brand is just a cool (meaningless) logo.

Badass chick Krysta Masciale is our guest today, and she’s here to punch you in the mouth with some serious knowledge about branding. Krysta believes your brand is a big deal, and it needs a lot of your attention and energy, which is why she’s the CEO of B!G DEAL BRANDING. She’s here to provide us with some amazing insight into her business and why it’s so insanely important.

In addition to telling us about her kickass company’s process, Krysta gives us some serious clarity on how she started and grew her business. She didn’t try to amass thousands of Twitter followers, and she doesn’t use Facebook for business at all. She targeted specific groups and influencers who needed and wanted what she had to offer. And now she’s rocking so hard, she can say no to potential clients who she doesn’t think are on the same page about kicking their brand into high gear.

She can say NO, people.

I don’t want to give it all away, you’ll have to tune in for some other nuggets of wisdom. Get to listenin’, because as it says on B!G DEAL’s website, “No one has time for BS when perception, trust and money are on the line.”

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At Think Digital, we’re all about learning.

We read blog posts. We talk to other marketing professionals. We read books. But nothing beats learning from people IN PERSON and face-to-face.

Part of understanding social media strategy is making the decision to never stop learning.

And that’s why I’m taking my team to the Social Fresh WEST Conference in just a few weeks. Not only are we PUMPED to go to sunny San Diego, but we cannot wait to learn from people like Peter Shankman, Sarah Evans, Clay Herbert, and podcast guest Jason Keath.

Unlike many conferences that run simultaneous workshops, Social Fresh has ONE track for EVERYONE to go through. You don’t have to miss out on any of the speakers. Errrrbody all up in the same place, yo.

There will also be opportunities for you to connect one-on-one with speakers and attendees throughout the three days of the conference.

If you’re looking to grow your knowledge and understanding of social media, this is the place to be! The Social Fresh WEST Conference is Tuesday, October 28 – Friday, October 30, 2014.

WAIT: Use the special promotional code, THINKDIGITAL, when selecting your ticket to get 10% off. Oh yeah. It’s like that.

For full information and registration: socialfreshconference.com.

We hope to see you there!


Church friends! We have an BRAND NEW online training coming your way at the end of the month. Best part? It’s FREE!

On October 30th from 1-3 PM Eastern, we’re launching the Social Church Live. It’s an online training event to help your church, ministry, or faith-based nonprofit build a digital marketing strategy and increase ministry results.

Reserve Your Seat

Why Social Church Live?

Social Church Live exists for one reason: your church. We’ve assembled a unique blend of church and ministry digital marketing experts who want to show you how they leverage digital tools to further the cause of the Church.

This free online event will get you access to the movers and shakers who know what it takes to assemble a faith-based community online and influence their action.

Each learning session will give you practical tips and battle-tested insight you can use immediately to increase your online effectiveness for your church, ministry, or nonprofit.

At Social Church Live online event, we’ve worked hard to bring you solid concepts and actionable teaching from knowledgable speakers to help you learn:

  1. The easy-to-implement principles all successful churches use to create ministry results online
  2. How to attract new visitors with your social media content
  3. How to determine the value of your social media content (social media ROI)
  4. How to build an audience that has your back
  5. What pitfalls to steer clear of on social media
  6. How to get unstuck if your community-building efforts have plateaued
  7. Why your email list is one of the most important assets your organization has
  8. What social media metrics are the most important (and which ones you can forget about)
  9. Practical examples from world-class online communicators
  10. Plus so much more!

Reserve Your Seat

Who should attend Social Church Live?

The list is is short, sweet, and simple: anyone who wants to achieve ministry results with their digital and social media content.

This includes:

  • Pastors
  • Church communicators
  • Nonprofit leaders
  • Volunteers
  • Administrative assistants
  • Seminaries
  • Charitable organizations
  • Creative directors

You will hear from speakers spanning dozens of different industries who have built up their influence and reaped tangible ministry results from doing so!

Reserve Your Seat

Frequently Asked Questions, yo.

How will I get access to the online event?

Once you register, you’ll go into our system and receive instant confirmation of your registration. On the day of Social Church Live, we’ll send you an email with a unique log-in link to access the training and download the conference workbook.

What’s the cost for Social Church Live?

There is none, it’s FREE! There’s no catch. You get access to all this amazing coaching for free. The only investment you have to make is your time. Why are we giving away this jam-packed training? Because we know some of the people who sign-up will eventually want to upgrade to become Social Church members and take their ministry results to the next level. But whether you decide to upgrade or not, you get access to this event for free. Take it as a free gift from our team; no cost and no obligation.

What results can I expect after attending the online event?

Through the free training and practical wisdom you’ll get from our team of speakers, you’ll learn how to attract new people to your audience, engage more deeply with your online community, and influence your audience to take action when you ask.

Can I attend this event with my team?

Yes! In fact, we find people who attend our online events are more successful at implementing the material when there’s a team involved. The more the merrier =)

What if I have other questions which aren’t answered here?

Get in touch with us using the contact form on this site and someone from our team will respond within 24 hours. We hope to see you on October 30th!

Reserve Your Seat