Your social media deserves more than just vanity metrics.

In this video post, I talk through the dangers of only measuring “vanity metrics,” a.k.a. things like:

  • Retweets
  • Likes
  • Follows
  • Fans

These are “feel-good” metrics that only provide short term value. The key is moving from short term to long term. This video gives you a framework for getting started!

Build Your Influence Is Only TWO Days Away!

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When email marketing is done correctly, the results are second-to-none.

No amount of Twitter followers or Facebook fans can match the effectiveness of a rock-solid email list. The email inbox is still the best place to get a one-to-one connection with the people in your community.

Building a list takes time. Creating trust with your list takes time. Selling products to your list takes time. But what if you could put your list-building efforts on autopilot? What if you could build trust with your list while you were hanging out with your kids? What if you could sell to your list while you were asleep?

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Everybody wants to create cash from their social media content. Few are willing to do the work to make it happen.

Social media outlets like Twitter, Facebook, and Instagram are more like a Tupperware party than a used car lot. You have to have a relationship with people before they’ll take you seriously (or show any interest in what you have to offer).

When we put the cart (results: cash, donations, volunteers, etc.) before the horse (relationship), it’s almost guaranteed to be a disaster.

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