Everybody wants to create cash from their social media content. Few are willing to do the work to make it happen.
Social media outlets like Twitter, Facebook, and Instagram are more like a Tupperware party than a used car lot. You have to have a relationship with people before they’ll take you seriously (or show any interest in what you have to offer).
When we put the cart (results: cash, donations, volunteers, etc.) before the horse (relationship), it’s almost guaranteed to be a disaster.