When email marketing is done correctly, the results are second-to-none.

No amount of Twitter followers or Facebook fans can match the effectiveness of a rock-solid email list. The email inbox is still the best place to get a one-to-one connection with the people in your community.

Building a list takes time. Creating trust with your list takes time. Selling products to your list takes time. But what if you could put your list-building efforts on autopilot? What if you could build trust with your list while you were hanging out with your kids? What if you could sell to your list while you were asleep?

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Everybody wants to create cash from their social media content. Few are willing to do the work to make it happen.

Social media outlets like Twitter, Facebook, and Instagram are more like a Tupperware party than a used car lot. You have to have a relationship with people before they’ll take you seriously (or show any interest in what you have to offer).

When we put the cart (results: cash, donations, volunteers, etc.) before the horse (relationship), it’s almost guaranteed to be a disaster.

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When it comes to your social media, does it feel like you’re talking to an empty room?

I know how frustrating it can be to spend time, energy, and resources creating social media content, only to have it ultimately fall flat.

No one clicks. No one comments. No one follows. No one, seemingly, cares.

As content creators, we take pride over every tweet, post, image, or video we craft. When no one responds, it actually feels WORSE than if someone has a strong negative reaction.

Why? Because our content wasn’t even on our audience’s radar screen. It’s not that they think our “kid” is ugly, it’s that the didn’t even notice him at all!

If you’re tired of hearing nothing but crickets chirping when you create content, here are a few tips to help you increase your audience’s engagement level.

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