In 2009, I quoted Gary Vaynerchuk in a message I gave at my church.
The specific quote came from Crush It!. Gary wrote about gatekeepers and how the web completely leveled the playing field. “The gatekeepers are gone.”
[In a hurry? Skip ahead to the contest part →]
I believed it then as a pastor. I believe it now as an entrepreneur. Plus, I can almost guarantee I was one of the first people to quote @GaryVee during a church service. Ha!
(For those who might not know, I used to be a pastor. Sign up for my newsletter and you’ll get to hear the whole story.)
But there was a reason why I followed him back then. It’s the same reason I follow him now: he’s legit.
Why I Believe in Gary Vaynerchuk
I’ve had the good fortune of interviewing Gary several times and spending some time with his team this past summer.
You can fake a lot of things, but one thing you can’t fake is culture. The people on Gary’s team are incredible. His leadership has made VaynerMedia into a social media juggernaut aimed squarely at Fortune 500 companies.
Gary’s books and content have shaped the way I approach social media and business in general. There’s a down-to-earth element to Gary I find incredibly refreshing in an age of social media douchebaggery (sorry for the language). Very little pretense. That’s a rarity.
Book Giveaway: Jab, Jab, Jab, Right Hook
That’s why I’m giving away 30 copies of Gary’s new book, Jab, Jab, Jab, Right Hook. JJJRH should be mandatory reading material for anyone even remotely interested in social media. It’s solid as a rock, yo.
Here’s a snippet from the book jacket:
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Here’s How to Win
Entering to win one of the 30 copies is super simple. Here’s what you need to know:
A. Share this post on one of these two platforms:
- Tweet out this link: I can’t wait to dig into @JJJRHbook by @GaryVee. Enter to win one of 30 copies with @JustinWise: http://justinwise.net/jjjrh
- Share this update on Facebook: Enter to win 1 of 30 copies of “Jab, Jab, Jab, Right Hook” by New York Times bestseller, Gary Vaynerchuk, on JustinWise.net →
B. Comment below and tell me the best part of your day. No reason. I just like hearing how people’s days are going.
C. Fill out this short form so we know where to mail the book. If we don’t have your mailing address and email address, we’ll have to toss out your entry. Sorry yo, them’s the rules! (Truthfully, we don’t want to have to send you a million emails tracking down a good mailing address. It’s much easier this way!)
How Do I Know If I Won?
We’ll be sending notifications to the winners on Friday, December 6th at noon Iowa time (CST). All entries submitted before the deadline are fair game. 30 winners will be chosen and notified via the email address provided above.
Another perk for signing up? I’ll be sending specific Gary-themed content throughout the course of the week. There’s some material from my interviews with GV I haven’t shared until now. Sign-up for the contest and get it delivered straight to your inbox.
Even if you don’t win a copy at the end of the week, please consider purchasing a few copies of Jab, Jab, Jab, Right Hook to support Gary and the important work he’s doing.
If you haven’t already, sign-up to win. Let’s have fun with this. Good luck, everyone!