Dreams are a vital component of success for any entrepreneur. They are not trivial. They are essential.
If you can’t dream it, you can’t have it. You MUST have dreams if you are going to succeed.
When I was pondering the idea of starting my own business, I needed to concretize my dreams. I wanted a tangible reminder of WHY I would take the risk of…
No steady paycheck.
No health insurance.
No guaranteed success.
And a 99% failure rate in the first 5 years.
Dreams are what kept me moving forward.
Some people like cars. Others spend a lot on experiences. Stuff. Me? I have a soft spot for dwelling spaces.
Houses. Coffee shops. Hotels. Work spaces. If you can dwell in it, I want it to be nice. The more stars the better. The higher the class, the bigger the smile.
Not sure why. (Although it probably explains my life-long aversion to camping.) It seems to be part of my make-up.
As I mentioned…when I was starting Think Digital I wanted a tangible token of what life could be like when the business grew. I needed something I could sink my teeth into.
One of those “tokens” was having a nice house.
At the time, we had a very nice starter home. It was a great house for the first few years of our family. But it left something to be desired.
To keep my eye on the prize, I used to drive through neighborhoods with houses WAY more expensive than mine.
I’d look at the listings online. Take a peek and get a sense of what features I wanted in a future house.
I’d feel hope rise up in me. Excitement. Anticipation. It was an amazing way to fuel one of my dreams.
I’d even go to an open house on occasion and take my wife with me.
I wanted to practice being in those houses. I wanted to know what it felt like. I couldn’t afford any of them now…but knew I would be able to in the future.
Just last night I went driving again. I picked a neighborhood WELL outside of my price range. Like, comically out of my price range. It’s good to never stop dreaming. To remember there’s always a new place to get to–literally and figuratively.
I do this stuff when things are going good and not so good. ESPECIALLY when they’re not going good. It’s so easy to get discouraged as an entrepreneur. Dreams keep us from chucking it all and trading our destiny for a job in a cube.
World peace. Donating to your church or favorite nonprofit. Getting out of debt. Those are all great dreams. But I find the more concrete you can make them, the easier they are to attain.
Remember…if you can’t dream it you can’t have it.