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You’ve heard people say, “Just follow your dreams! What could go wrong?” The short answer is, “a lot.”

Unfortunately, a lot of “dream-building” advice is nothing more than hot air from good-natured folks who don’t know what it takes.

Ben Arment stops by the show today to talk about the practical nature of building the life you want. We’ve all been in a situation where our working lives were less than idea. Heck, maybe you’re there right now. It’s a drag, for sure. Sometimes it might feel like it’s never going to change.

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When people who have audiences in the tens and hundreds of thousands (even millions!) talk, I listen.

Chances are, you’re listening to this episode because you’re on an audience-building journey of your own. Whether it’s wanting to grow your Twitter audience, increase email subscribers, or get more views on your blog, you’re hungry for more influence and a bigger audience.

After spending time with over a dozen influencers who know what it takes to build an audience, I’ve boiled down the biggest audience-building blunders down to seven. 
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Being busy is glamorized, idolized, and legitimized by (in my opinion) way too many professionals lately.

It’s all about the hustle! This week, we’ll dive into this loaded word AND ways to shift our priorities to get the results that we actually want without working harder. The way it stands, hustle sets us up to fail. It’s a perfect storm of busyness and boundary-less that cannot maintain momentum.

It’s time to work smarter. I’ve got 4 tips to reset your strategy, and see bigger things as a result:
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