Years ago I worked with a client who slept at her agency. I’m sorry. Her “full-service” agency.
She literally had a cot in her office to sleep on. She’d work all day. Sometimes until midnight or later. Then she would crash on her cot. Get a few hours of sleep. Do it all over again the next day.
The only problem was she owned the agency.
And she’d been in business for decades.
They were a “full-service” agency. Meaning, if a client wanted it, they would do it. It didn’t matter if they had competency for it. If they didn’t say “yes” she feared losing the client.
So she said “yes”.
But all those “yes’s” came back to haunt her. In her sleep. Literally.