Archives For Blogging

You’ve got content dying on the vine.

I’ve done my research on content, and I’ve found a very common theme. So common, I’m confident in saying it’s a fact: too much created content goes unread, unpromoted, even unpublished.

We all need to do something with all of that content that we have written and produced. It’s just sitting there. Why haven’t you done something with it?

I’m not just talking about digital marketing. Digital marketing is so much more than sending out tweets. As much as I try to avoid this terminology, it really is sharing your story in an online format. It is scaling the ability to tell your story. 

Like with most things at Think Digital, this concept is birthed out of a personal pain point that I have experienced. 

We’ve touched on this before, but it’s so crucial: I realized that I had ideas that were good and were helpful, that were not getting out there. The solution? Utilizing others.

Benefits of Hiring People

Employing others doesn’t always mean hiring someone internally to get the job done. Often it looks like finding a reputable company that provides a done-for-you service. Think Digital not only provides done-for-you services; we also utilize them!

My Experience

Maybe my biggest example is the Think Digital Podcast. Although it’s not being produced currently, it created a strong brand connection with people. I still have people tweeting me saying they miss hearing me on the podcast, even though I haven’t done one in over a month. 

If our team was bigger, if I had the ability to unload some of the day to day that I have to do, I would continue with the podcast. It helped generate revenue. It was sponsored. You cannot buy that type of loyalty.

As wonderful and important a part of Think Digital the podcast was, I found myself stretched too thin to record and produce it. So I hired Don’t Panic to do the editing and producing and even part of promoting for me.

It made for a better and much more frequent product, which lead to better returns. That is why I advocate for done-for-you services.

It’s also why Think Digital provides these services. Below are three examples of successful implementation of our work!

Startup Client

One of our clients runs a startup. He’s busy making decisions each and every day to extend the life of his startup as he leads to his goal of an acquisition. One of the things he needs to do but doesn’t have time to is write blog content for his personal blog and email list.

Think Digital is filling that void for him. We take the ideas in his head and form them into content. It’s his bricks, our mortar. Essentially, the concrete ingredients are all him; we just concretize it.

He benefits by getting increased exposure so that when his business is acquired, he has a platform that has been nurtured for years with content. He won’t be starting from scratch. Entrepreneurs aren’t the only one’s we’ve helped, however.

Organization Experience

We’ve worked with Compassion International for the last year and a half. One of our main focuses has been creating content that attracted pastors and then nurturing those relationships that we started through content.

Through content marketing strategy, we have been able to initiate, nurture, and strengthen those relationships to the point where pastors “converted” into Compassion International partners. By utilizing Think Digital in full capacity, our done-for-you services allowed us to bring viable leads to Compassion.

Book Launch

Think Digital had the opportunity to work with Dave and Jon Ferguson for their recent book launch. We got to know them as authors. We got to know their team. We worked with them to launch their book to success.

We coordinated their launch team and gave that team content to spread the word. We directed those efforts and provided social media support before, during, and after launch day.

The result? They were numbers one AND two ebook and paper book in their category on the charts. I did not even know you could do that!

Our done-for-you services leveraged our network to get that book into the hands of as many people as possible.

 

We Help People Share What Matters Most

Maybe you have a book you’re gearing up to launch. Or maybe it’s your organization or personal brand that needs growth. Whatever your situation, if you need to convert leads and share your story online, Think Digital is here for you.

We have focused our efforts on providing the support, knowledge, and effort you are looking for to make your content work for you. You can learn more here; we would be happy to work with you!

 

There is a component of business that could support or derail your entrepreneurial goals depending on the amount of intentionality you bring to it.

One of the reasons why a lot of entrepreneurs and businesses don’t make it is because they don’t have a support system, which we’ve already discussed. Failing to build a system of systems is another lesser known reason why people fail.

The further I get into my own business, the more I’m starting to see some trends emerge which will derail any growing venture if they go on without accountability.

I’m way more interested in building something that is sustainable. That means building solid systems for each component of the business. Even if that means it may not grow as fast, I know it’s more sound from a principles aspect.

At this stage, it honestly means that at times we are just slogging it out as we build these systems. But we are building them to a point where eventually the business will be self-sustainable. That is my goal!

I’ll cover one system that I know you can all implement on some level today. The rest of the systems will be discussed in Part Two, coming Thursday.

The First System

Content needs a system. As an entrepreneur you are learning so much every day – and the world NEEDS your experience!

But be honest – part of being an entrepreneur is devoting resources to moving the business forward. When it comes to making choices on how to spend your time, creating content around what you are learning is too often cut.

I’m guilty of this myself! Which is why I’m building a system to capture these important moments and publish them. It is critical.

My Content System

My system is very straightforward. On Friday, I have an interview with one of my content writers. Blog post production occurs that weekend. Content is then scheduled throughout the week on web, email, and social channels.

Why this system? Because I wasn’t producing content. I knew that unless I built this system nothing was going to be different. It would be the exact same thing over and over.

I always said, “Publishing, blogging, and getting content out there is so important!” But my actions didn’t reflect it. Building this system was essential to getting my desired results. Sound familiar?

Your Systems Define Your Results

Often times we don’t see the results we want and can’t figure out why. The problem is not usually solved by making one or two or even three changes.

The problem is usually a system that we have allowed to be established by default. By default, it produces the results it’s created to produce.

Think of an assembly line. If you have an assembly line that produces widgets and one of the mechanisms isn’t working, you’d be silly to continue to let the system run without fixing the system.

What Systems are You Running?

If you are have a business, either part or full time, you have systems which are running by default. Systems running by default means they are running without intentionality. Without intentionality, you cannot steer a business. You have a broken assembly line.

I challenge you to take time this week to recognize the systems your business is running. What is working? What needs to be fixed?

Come back for Part Two of this post on Thursday!

The systems we’ll be discussing are:

  • Productivity

  • Time Management

  • Cash-flow

  • Marketing

  • On-boarding (for both team members and clients)
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How would your life change if you could spend your day being a full-time blogger?

That’s what I asked a bunch of my friends recently. Here’s what they said:

If I could become a full-time blogger and author, I could pay off debt and live like my wife and I have ALWAYS WANTED TO! — Lloyd, Kansas City

if I were a full-time blogger, being a professor would not only be workable, but complimentary. — Bea, Pennsylvania

Being a full-time blogger would allow me to help others in concretely achieving their dreams. — Andrew, Nigeria

Being a blogger would let me be my own boss. — Kristen, St. Louis

Take a moment and re-read some of those answers…what themes do you see?

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