You’ve got content dying on the vine.
I’ve done my research on content, and I’ve found a very common theme. So common, I’m confident in saying it’s a fact: too much created content goes unread, unpromoted, even unpublished.
We all need to do something with all of that content that we have written and produced. It’s just sitting there. Why haven’t you done something with it?
I’m not just talking about digital marketing. Digital marketing is so much more than sending out tweets. As much as I try to avoid this terminology, it really is sharing your story in an online format. It is scaling the ability to tell your story.
Like with most things at Think Digital, this concept is birthed out of a personal pain point that I have experienced.
We’ve touched on this before, but it’s so crucial: I realized that I had ideas that were good and were helpful, that were not getting out there. The solution? Utilizing others.
Benefits of Hiring People
Employing others doesn’t always mean hiring someone internally to get the job done. Often it looks like finding a reputable company that provides a done-for-you service. Think Digital not only provides done-for-you services; we also utilize them!
Maybe my biggest example is the Think Digital Podcast. Although it’s not being produced currently, it created a strong brand connection with people. I still have people tweeting me saying they miss hearing me on the podcast, even though I haven’t done one in over a month.
If our team was bigger, if I had the ability to unload some of the day to day that I have to do, I would continue with the podcast. It helped generate revenue. It was sponsored. You cannot buy that type of loyalty.
As wonderful and important a part of Think Digital the podcast was, I found myself stretched too thin to record and produce it. So I hired Don’t Panic to do the editing and producing and even part of promoting for me.
It made for a better and much more frequent product, which lead to better returns. That is why I advocate for done-for-you services.
It’s also why Think Digital provides these services. Below are three examples of successful implementation of our work!
One of our clients runs a startup. He’s busy making decisions each and every day to extend the life of his startup as he leads to his goal of an acquisition. One of the things he needs to do but doesn’t have time to is write blog content for his personal blog and email list.
Think Digital is filling that void for him. We take the ideas in his head and form them into content. It’s his bricks, our mortar. Essentially, the concrete ingredients are all him; we just concretize it.
He benefits by getting increased exposure so that when his business is acquired, he has a platform that has been nurtured for years with content. He won’t be starting from scratch. Entrepreneurs aren’t the only one’s we’ve helped, however.
We’ve worked with Compassion International for the last year and a half. One of our main focuses has been creating content that attracted pastors and then nurturing those relationships that we started through content.
Through content marketing strategy, we have been able to initiate, nurture, and strengthen those relationships to the point where pastors “converted” into Compassion International partners. By utilizing Think Digital in full capacity, our done-for-you services allowed us to bring viable leads to Compassion.
Think Digital had the opportunity to work with Dave and Jon Ferguson for their recent book launch. We got to know them as authors. We got to know their team. We worked with them to launch their book to success.
We coordinated their launch team and gave that team content to spread the word. We directed those efforts and provided social media support before, during, and after launch day.
The result? They were numbers one AND two ebook and paper book in their category on the charts. I did not even know you could do that!
Our done-for-you services leveraged our network to get that book into the hands of as many people as possible.
We Help People Share What Matters Most
Maybe you have a book you’re gearing up to launch. Or maybe it’s your organization or personal brand that needs growth. Whatever your situation, if you need to convert leads and share your story online, Think Digital is here for you.
We have focused our efforts on providing the support, knowledge, and effort you are looking for to make your content work for you. You can learn more here; we would be happy to work with you!