At Think Digital, we spend a lot of our resources creating resources. Because of that, it’s not uncommon for us to get questions about these products.
Such as: Why do we sell them? What is the value of digital products? Why do we spend time creating courses, resources, and intensives?
Anyone Can Be an Expert, But…
First, let me clear something up about the team. It’s not that we necessarily know more than the Average Joe in Digital Communications. Sure, we spend a lot of our time working with clients and investigating the best practices for them and for our own business.
Because of the time we spend in the digital marketing world we have a broader depth of knowledge than most. But with enough time, most anybody can master digital marketing. With enough time, folks can usually figure this stuff out.
It’s just like any topic! If I had more time, I’d love to become a better chef. If I had more time, I would love to figure out how to produce music! But I don’t have that time.
We recognize that same lack of time exists for people interested in our field. So what we do with digital products is condense all of that learning into a step-by-step process, system, or series of systems for people to purchase.
Who and Why
Inevitably, someone will say “I could find that information out for free. I could just google that.” My response? You absolutely could. You could trade your time for Google searches and reading blog posts and listening to podcasts. you could trade your time for the trial and error processes and for investigating what works and what doesn’t.
You could absolutely do that whole process yourself, but it will cost you something that is way more valuable than money and that is time.
At Think Digital, we’ve already spent the time. So now, instead of you having to go and find all of that stuff out, read all of the blog posts, do all of the trial and error research, etc., you can just buy ours! You can buy what we know is proven to already work. It’s a very simple trade off!
Some people are bound and determined to figure this out for themselves. If they’ve got the time and want to spend it, that’s cool. More power to them. They aren’t our customers, but they can still be our friends.
Our clients are the ones who value their time and want to take the quickest path to results. They are the ones who want a step-by-step process where instead of guessing if it’s going to work, they can know with certainty that it will. Basically, they shortcut their way to success These people are the ones we target with our products and services, because these are the people we can benefit.
My Personal Experience
I know this system from both sides; I am a huge consumer of done-for-me products! Once, I paid $15 for an app from Gordon Ramsey that showed me how to cook steak.
You may think to yourself why in the world would you pay $15 for a couple of videos and recipes when you could just buy a steak and cook it yourself? The answer is simple. I don’t want to have to go through the hassle of learning how to cook a perfect steak, I just want to know how to cook a perfect steak.
So I went to a guy who knows how to do it, and I paid him to teach me how to do it. Now I can cook a perfect steak, plus an amazing chicken dish (that my wife really likes), beef wellington and lamb chops. All because of an app. I went to a guy that I know understands how to cook well and paid him to teach me how to do it directly. It’s the same concept as our services at Think Digital.
Expertise in Applying Knowledge
I want to remove that veil or illusion that there is some hidden knowledge that we exclusively possess. When I buy a course, I don’t buy it because I think the person teaching it has some hidden secret.
I may trust that they have more knowledge than the next guy, but ultimately I’m not paying for their knowledge. I’m paying for their expertise in applying that knowledge. I’m paying for their wisdom, strategies, and process.
I can find their information. We live in the information age. We’re not short on information. What we’re short on is time. Ultimately, that is the value of a digital product.