SOME Company—or SOME Co. for short—is a social media marketing agency I founded with Tim Schraeder and Justin Lathrop. We’re a little less than two months old and the train, as they say, is starting to pick up steam.
There’s a hidden misconception about entrepreneurship I’ve noticed lately.
It subtly hints that the place in which you do your work determines the scale of effectiveness. As if location somehow legitimizes the work one does.
For example, how many times have you heard it scoffingly said, “he’s just a blogger sitting in his basement in his underwear!” The connotation is never flattering. The underlying assumption is, “you can’t/won’t/don’t want to pay for office space, therefore your business isn’t as ‘real’ as mine.”
My wife texted this to me yesterday. It was from her kombucha bottle. It’s a quote from Henry David Thoreau which simply states, Go confidently in the direction of your dreams. Live the life you’ve imagined.
See, it came at a low point for me. It came at a moment when I needed it most. She didn’t ask if I needed encouragement, she just had a sense and sent it my way.
