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Photo courtesy of

Photo courtesy of

Here’s a question for you: How do you define social media success?

For instance, one of the ways I define social media success is by looking at how many email addresses I’ve collected in the past 7 days as a result of my social media content. Here’s a a peak at one of the campaigns we’re running right now:

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That’s the good stuff I want to know. It helps me quickly determine if I’m on the right track or not.

One of our social media management clients wants to consistently rank in the top of mentions for a specific hashtag. It helps them know they’re getting the mind space they need to further their cause.

We set a goal internally to define success as making as many one-to-one connections with people as possible.

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Knowing what target you’re aiming for when it comes to social media content is key.

There are well-meaning social media folks out there who want to tell you, “social media results can’t be measured,” and “social media is based on relationships and you can’t quantify the value of a relationship.”

Frankly, that’s the dumbest thing I’ve ever heard. People say those things because they don’t know how to establish social media success. So they make up stuff that sounds reasonable, but ultimately helps no one.

Q: Why do I value the relationship I have with my dad over the one I have with the barista at Starbucks?

A: Because my dad is more valuable to me.

See? Look how easy that was =)

I’m hosting a free online learning event next week where I’ll give you five tips for defining social media success for yourself.

You’ll get real, tangible insights for practical ways you can start building a framework for social media success. You’ll learn:

  1. How to quickly define a starting point for your success
  2. Simple ways to turn social media analytics into actionable data
  3. How to evaluate the most valuable members of your social media community
  4. How to take your success metrics and match them to organizational goals
  5. How to streamline your content to go after the “big whales” rather than the “little minnows”

This event is live and completely free. There will not be a replay. Grab your seat below or head to this page for more details. As an added bonus, if you sign-up today I’ll send you our Big Idea Worksheet completely free.

Start defining social media success for yourself. Get traction. Join us next week!


Are you a risk-taker?

I’m not talking about the thrill-seekers who jump out of planes or bungee jump or eat at China Buffett at 3 PM on a Tuesday afternoon, right before they change out the pans from lunch to dinner.

I’m talking about taking intelligent, calculated risks. Risks that have real consequences. Risks that lead to major rewards.

I love risk-takers.

Recently, I worked with a team that was willing to take a risk. Their organization was doing fine—great, in fact. But they weren’t complacent. They knew what they were doing now wouldn’t work forever.

So what did they do? Instead of burying their collective heads in sand, they chose risk. They chose to shake up what they’ve always known in favor for the UN-known. Risk.

We don’t know 100% yet if the risk will pay off, but even taking a step in the direction of risk has its own rewards:

  • A new perspective
  • Loss of fear
  • Gaining confidence
  • Learning more about who you are as a person
  • Boldness
  • Empowerment

I love people who are willing to exchange their current reality for a new one—the preferred one. Risk is almost always the fuel to get you from one side to the other.

  1. Making the ask…
  2. Spending the money…
  3. Finally filing your LLC…
  4. Giving your boss two weeks notice…
  5. Telling yourself you can do this—and believing it…
  6. Forsaking the safe route and taking the riskier one…

The risk muscle atrophies if we don’t use it enough, so that’s why it’s time for a workout.

I’m on the verge of taking a HUGE risk this summer and I need you to join me. I’ll have more details in the weeks ahead, but let’s just say it makes me nervous even thinking about it.

Think Digital Academy will turn 1 year old soon, which means it’s time to take it to the next level. We’ve started investing our time, energy, and resources into making Think Digital Academy the one-stop shop for social media education and training.

Members who join before the end of June will be rewarded, as risk-takers should. I’ve got amazing plans in store. If you’ve ever thought about joining Think Digital Academy, trust me when I say this: now is the time.

Like I said, specifics will be forthcoming. But I know this: I’m betting the farm on my next move. Why? Because the possibility of failure is infinitely more interesting than the alternative: a lukewarm life. Blech.

I need you to be a risk-taker with me. You need me to take risks with you. We need each other on the journey. Can I count on you?

Have you ever had one of those days where everything clicked?

The sun shines just the right way. Your coffee is just the right temperature. Your kids (if you have them) are just barely murdering each other.

Peace. Bliss. Nirvana. Whatever you want to call it, it’s awesome when it happens.

I had one of those days recently, but not for the reasons you might think. In fact, my “bliss” included me sweating profusely from pores I didn’t even know existed.

There I was, in my neighborhood gym, throwing a 20-lb. medicine ball 10 feet in the air while our coach, Reggie, yelled at me for going too slow.

“Justin! Do not drop the ball again!”

He terrifies me. Why? Because he looks like this when he lifts weights:

Reggie will end you.

I, on the other hand, have the coordination of a newborn gazelle and the strength of a jar of mayonnaise.

The workout was hard and miserable and I was the last one to finish. But I had bliss. Why? Because with every drop of sweat, I was earning income. $4,554 to be exact.

$4,554. In one hour. All while I was (willingly) sweating my brains out, far removed from anything work related.

The next logical question might be, “how?” But that would be the wrong question.

In this case, the “why?” is most important. The “why?” in this case is simple: because life is too short to be stuck living by someone else’s rules.

See, I had built a product, sold it, and then set it up to automatically deliver to the good folks who purchased it. I wanted the freedom to “work” and earn income no matter where I was. We had team members at the ready to address any last-minute questions or problems, but the majority of my work was done well in advance.

I’ve used the formula numerous times over the past year to earn income while I was working out, playing with my kids, going on a date with my wife, or even sleeping!

If you’re anything like me, this scenario can conjure up images of late night infomercials and scuzzy get-rich-quick schemes. Blowhards with nothing to actually sell, just slick marketing and a non-stop sting of buzzwords.

But here’s what I know: I was in a job just a few years ago where my yearly salary was $33,400. While I was thankful for my job, I knew a salary of that size would be a massive limiting factor for some of the dreams I had personally and for our family:

  • My wife wanting to be a stay-at-home mom
  • Moving to a house with a little more room for a family of four (and, someday, five)
  • Setting my own agenda for the workday
  • Freedom from the “9-to-5″ grind

Now, thankfully, most of those goals have been crossed off the list or near completion.

The journey has been long and painful and filled with mistakes—but it’s been worth it. I have become convinced we all want this type of freedom.

We weren’t meant to live life according to someone else’s plan. You were meant to craft your own future.

You have dreams, wants, and goals, too:

  • Creating your own schedule
  • Doing work that matters to you personally and to the world around you
  • Unlimited earning potential
  • Freedom in your day to do…whatever!

…You just might not have the tools to get from where you are now to where you want to be.

That’s why I’ve created the Think Digital Masters Class. It’s the “step-up” from Think Digital Academy, our social media coaching program. It builds on the foundation our members receive and equips them to go to the next level and build the life they want.

You’ll get the coaching, tools, and resources you need to build an audience and earn income whenever and wherever you want. Because, let’s be honest, most of the dreams we have revolve around giving or receiving income.

If you’re ready to start crafting your future, please take a moment to fill out this quick application for the Masters Class. I’ll show you the same formula and system I used to breakthrough the $33,400 bubble.

We’ll be taking applications through the end of the month, so hurry up =). It’s your life. Are you happy with your results?

Apply Now for the Think Digital Masters Class