Here’s a question for you: How do you define social media success?
For instance, one of the ways I define social media success is by looking at how many email addresses I’ve collected in the past 7 days as a result of my social media content. Here’s a a peak at one of the campaigns we’re running right now:
That’s the good stuff I want to know. It helps me quickly determine if I’m on the right track or not.
One of our social media management clients wants to consistently rank in the top of mentions for a specific hashtag. It helps them know they’re getting the mind space they need to further their cause.
We set a goal internally to define success as making as many one-to-one connections with people as possible.
Knowing what target you’re aiming for when it comes to social media content is key.
There are well-meaning social media folks out there who want to tell you, “social media results can’t be measured,” and “social media is based on relationships and you can’t quantify the value of a relationship.”
Frankly, that’s the dumbest thing I’ve ever heard. People say those things because they don’t know how to establish social media success. So they make up stuff that sounds reasonable, but ultimately helps no one.
Q: Why do I value the relationship I have with my dad over the one I have with the barista at Starbucks?
A: Because my dad is more valuable to me.
See? Look how easy that was =)
I’m hosting a free online learning event next week where I’ll give you five tips for defining social media success for yourself.
You’ll get real, tangible insights for practical ways you can start building a framework for social media success. You’ll learn:
- How to quickly define a starting point for your success
- Simple ways to turn social media analytics into actionable data
- How to evaluate the most valuable members of your social media community
- How to take your success metrics and match them to organizational goals
- How to streamline your content to go after the “big whales” rather than the “little minnows”
This event is live and completely free. There will not be a replay. Grab your seat below or head to this page for more details. As an added bonus, if you sign-up today I’ll send you our Big Idea Worksheet completely free.
Start defining social media success for yourself. Get traction. Join us next week!