Archives For Business

Melvin Crandlebaum

There’s a hidden misconception about entrepreneurship I’ve noticed lately.

It subtly hints that the place in which you do your work determines the scale of effectiveness. As if location somehow legitimizes the work one does.

For example, how many times have you heard it scoffingly said, “he’s just a blogger sitting in his basement in his underwear!” The connotation is never flattering. The underlying assumption is, “you can’t/won’t/don’t want to pay for office space, therefore your business isn’t as ‘real’ as mine.”

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Live the life you imagined

My wife texted this to me yesterday. It was from her kombucha bottle. It’s a quote from Henry David Thoreau which simply states, Go confidently in the direction of your dreams. Live the life you’ve imagined.

See, it came at a low point for me. It came at a moment when I needed it most. She didn’t ask if I needed encouragement, she just had a sense and sent it my way.

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Somebody, somewhere, got paid to produce this.

5-Hour Energy

Can’t make this stuff up.

See that stack of papers? Those are from the doctors that recommend 5-Hour Energy.

See the pensive yet engaging stare from the spokeswoman? That’s an invite–neigh, a challenge–to prove those doctors wrong.

See me? Hopefully not. That would be weird. But if you could, you’d see me not using 5-Hour Energy. Mainly because of these ads. I just…can’t…do it.

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