Content as the New Currency

In The Icarus Deception, Seth Godin shares this nugget:

We have no good way to measure connection or even talk about it … Boring and safe rarely lead to connection. Connection happens when humanity asserts itself. If there’s no connection, if the links aren’t made, then no art occured.

If you’re reading this blog, chances are high you’re an artist. By that I mean you create something: iPhone apps, blog posts, sermons, healthy meals for your kids, tax returns, or investment portfolios. This is the content of your artistry.

Art is now the medium through which connection is created. Connection with other people, through the content we create, is the essence of the new economy.

If you aren’t creating, you won’t survive. If you have no content to stand by, you’ll get passed over. The days of being a mindless cog are gone. What are you creating?

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1 comments
Paul Clifford (@PodcastinChurch)
Paul Clifford (@PodcastinChurch)

Great point. I've been creating content for years and am happiest when I'm creating. Hopefully, I can quit wrestling with my plumbing today and get back to making videos. Paul