Archives For Content Marketing

Split Personality

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If you work on a social media team, or have multiple people contributing to a single account, you know the frustration of an unclear brand voice.

Simply put, your social media presence can start to sound like someone with split personalities if you’re not careful.

There are grammar rules you’ll want to keep consistent regardless of who’s posting. How, when, and where you punctuate, capitalize, etc. all contribute to your overall brand voice.

But you’ll also want to pay attention to the tone, vocab choices, and overall “vibe” of your brand voice.

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Paper Boy (not Justin)

Not Justin.

Do you remember your first job as a kid?

Maybe it was a summer gig bussing tables or sacking groceries. Maybe you flipped burgers at a fast food joint.

When I was growing up, I had a paper route.

One of the most important lessons I learned from delivering papers was consistency. If you didn’t have a newspaper bundled up and on the doorstep of your customers by 5:45 AM, you were hosed.
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I showed this slide at an event I was speaking at recently. It shows my peak weekly content creation cycle:

Justin's content schedule

Many people in the crowd were aghast at how much content I was responsible for producing each and every week.

*GULP* You do all that in one week? someone asked.

While it may seem like a lot of content (and, depending on your viewpoint, may actually be a lot of content), the heavy-lifting has already been done before I start.

Let me explain…

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