If you work on a social media team, or have multiple people contributing to a single account, you know the frustration of an unclear brand voice.
Simply put, your social media presence can start to sound like someone with split personalities if you’re not careful.
There are grammar rules you’ll want to keep consistent regardless of who’s posting. How, when, and where you punctuate, capitalize, etc. all contribute to your overall brand voice.
But you’ll also want to pay attention to the tone, vocab choices, and overall “vibe” of your brand voice.