I am still thinking about this commercial, even though it stopped airing three years ago:
Is this commercial effective or just plain weird? I happen to think it’s a little of both, but it strikes at the heart of what one of my mentors said makes good marketing: “It’s simple. It’s absurd. It gets people to ask questions.”
This spot certainly is simple: Two sheep boys eating Skittles off a post.
It certainly is absurd: See above answer.
It gets people to ask questions: Namely, what are the sheep boys supposed to be doing? Eating Skittles off a stump seems to be a perfectly logical task sheep boys.
Most importantly, what’s the one thing I have in mind after watching this commercial? Skittles. Makes me want to go eat them, even the subject of the commercial (sheep boys) has nothing to do with Skittles. At all.
Weird marketing works. Just ask Skittles..