I admit it. I was wrong. At least, partially. I have believed, taught and evangelized about the benefits of “engaging in the social media conversation” for as long as I’ve been in the social media space. It’s always felt right to say and, for the most part, could be backed up anecdotally with a few personal examples.
All of that changed after reading a few blog posts from the “original social media scientist”, Dan Zarrella. How did he change my world view literally in one afternoon? It all started with a tweet. This tweet, to be exact: