Google Apps Resourcing Churches, Ministries and Non-Profits for Free

BIG UPDATE #1 (11/01/11): Google is no longer allowing churches or religious non-profits to participate in this program. Read the following with that in mind. It seems nonprofits with a humanitarian angle that are still faith-based have better luck than those are more forward in their alignment. Multiple reports have confirmed this.


BIG UPDATE #2 (2/16/12): It seems that Google is once again allowing churches to take part in this program. From Google:

  1. Please note that the following organizations are not eligible for Google for Nonprofits:
    • Governmental entities and organizations;
    • Hospitals and health care organizations;
    • Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google’s programs for educational institutions, visit Google in Education.

Although, it does seem like they left in a “weasel” clause just in case:

Google reserves the right to grant or deny an organization’s application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google’s sole discretion, and are not subject to external review.


Google Apps is the joint for anyone who’s serious about big, bad online collaboration. Sharing and editing docs in the cloud, free email and storage, groups and shared calendars—this is a legit operation.

Google has taken a step forward in helping the non-profit world (here’s looking at your, churches and ministries!) by extending their Google Apps suite for free to non-profits. Here’s what you get:

  • A marketplace of Certified Google Partners (in Adwords, Apps, Analytics, Website Optimizer, Geo and more) that have offered to help nonprofits optimize Google tools at a special discounted rate or pro-bono
  • Up to $10,000 a month in advertising on Google AdWords to reach more donors
  • Free or discounted Google Apps to cut IT costs and operate more efficiently
  • Premium features for YouTube
  • Google’s mapping technologies to raise awareness of their cause

That’s a good deal. Google Apps are, of course, free to everyone, but some of the features Google is giving away come at a cost for regular business customers. Essentially this is Google Apps for Business at a pretty steep discount.

Simply put, this is a great deal for any non-profit. You can apply for Google for Non-Profits here.

20 Responses to “Google Apps Resourcing Churches, Ministries and Non-Profits for Free”

  1. Darrell June 9, 2011 at 9:54 am #

    I love this. My church currently uses google apps (the free version), I am glad i found out about this today. Thanks justin.

  2. Christy June 9, 2011 at 10:13 am #

    If you look at their eligibilty rules, they restriction religious organizations

    • Justin Wise June 9, 2011 at 10:23 am #

      Hey Christy … Thanks for the heads up. Can you give me a link to that? We’ve heard from numerous churches who have applied for (and been granted) this offer.

    • Justin Wise June 9, 2011 at 10:37 am #

      Did some digging. Here’s what you’re referring to:

      “Religious content or proselytizing on website as well as organizations that use religion or sexual orientation as factor in hiring or populations served”

      I wouldn’t let this keep you from applying. I think this is most likely a case-by-case basis. Like I said, we know of other churches who have used this without a problem.

  3. Rob Rash June 9, 2011 at 10:30 am #

    That’s pretty stinkin sweet… thanks Justin!

  4. Graham June 9, 2011 at 11:24 am #

    Nice! I set my church up on Google Apps back in Dec. of 2009. It was a great move for us! We are currently using the “Educational” version for free which offers us pretty much the same stuff. Glad to see they’re now recognizing Non-Profits specifically!

    • Justin Wise June 19, 2011 at 5:09 pm #

      I’m unfamiliar with the education version but, as you say, it sounds similar. What creative ways is your team using it?

  5. Dave Hirschler June 9, 2011 at 7:50 pm #

    We’ve been using the educational version for at least 4 years. It has been great for us! Thanks for your article.

    • Justin Wise June 19, 2011 at 5:09 pm #

      My pleasure, Dave. Thanks for serving the local church! Go get ‘em.

  6. Ron Swanson June 10, 2011 at 12:47 pm #

    Can a Web dummy (me) , planting new a church set this up? Is this a great wat to go? I’m wanting to lay down some great foundations for future growth.

    • Justin Wise June 19, 2011 at 5:08 pm #

      From what I understand about the process, it’s fairly simple. I may be misspeaking, but I think there’s help available from Google if you need it as well.

  7. Rees June 21, 2011 at 12:51 pm #

    Hi there
    Is this only avaliable in the US? We run a non profit organisation in South Africa and comply with our regulations – we have a NPO status but not a 501(c)(3) status (as we are not in the US).
    Any info – or other people from else where that have used this?

  8. Dale Critchley June 30, 2011 at 8:15 am #

    http://www.google.com/nonprofits/eligibility.html#eligibility Our church was rejected for being a church. I’m guessing this is a fairly recent change in policy, since I know other churches have successfully signed up with them.

    • Justin July 4, 2011 at 10:00 am #

      Weird. I may have to update this post with this caveat. It seems to be a fairly random selection process. Not sure what’s up with it.

    • Matt Vos July 7, 2011 at 8:58 am #

      We were just rejected as well. Do you think it has anything to do with how the mission statement is worded? ie “We serve Jesus” vs “We’re going to convert the world and Google”

  9. Paul Sterrett July 25, 2011 at 11:18 pm #

    We just received word that our church’s application was rejected. With some churches being accepted and others rejected, it seems rather arbitrary.

  10. Alex July 26, 2011 at 10:34 am #

    Just a heads up, I also got rejected after signing our church up for the non-profit account. My friend who is also a web admin at another church did the same a few months prior to me and was accepted. Not sure if the qualifications changed between that time – but it does definitely state now on http://www.google.com/nonprofits/eligibility.html (Restrictions > Communities and Groups) that “Places or institutions of worship (e.g., churches, ministries, temples, synagogues)” are on that list.

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