Archives For Life

  • “You are now marketing to an audience with an audience of audiences.” @briansolis

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  • “Complexity is easy. Simplicity is difficult.” – Unknown.

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Complexity is easy. Simplicity is difficult.

When I evaluate my own work output, I see that complexity usually manifests out of laziness. Or being hurried. Or both.

Complexity is a symptom, I think. Not a virtue. The more busy I am, the more complex my offerings become.

Simplicity, on the other hand, takes a great deal of focus, clarity, and intentionality. It is difficult to do simple (and do it well).

Ernest Hemingway 1 was once challenged to write a short story. A very short story, in fact. I can quote the whole thing because I’ve committed it to memory:

For sale, baby shoes, never worn.

It doesn’t get more powerful (or simple) than that.

Complexity makes people do the heavy-lifting. Simplicity says, “The hard work has been done. Here’s the gem. Enjoy.” Of course, I could just be oversimplifying things.


  1. There is some debate to whether Hemingway was the actual source for this story. The power, I think, remains the same regardless of who authored it.