Archives For Life

My morning jog routine takes me by a cornfield. (Yes, I live in Iowa. Yes, there are cornfields by my house. Lots of them, in fact!)

Mind Ruts

The farmers around here “flip-flop” crops every few years. Corn for three, soybeans for one. Corn for five, soybeans for two. You get the idea.

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  • “It’s good to do uncomfortable things. It’s weight-training for life.” – Anne Lamott.

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I’m a few chapters in to Guy Kawasaki’s Enchantment and let’s just say I’m enchanted. Positioning statements, real-life case studies, and all the Apple stories you can handle (he used to work for the company in the 80s).

I don’t quite know how to describe this book to you. It’s one part Platform, one part 4-Hour Work Week, and three parts bonafide original. One of the first tasks Kawasaki has the reader do is to define their positioning statement. Something they can carry throughout their day-to-day tasks. Something that orients their life’s work.

I crafted mine in my journal while reading. It’s eight words long, just shy of the 10-word limit Guy gives us. Here it is:

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