- “You are now marketing to an audience with an audience of audiences.” @briansolis
Complexity is easy. Simplicity is difficult.
When I evaluate my own work output, I see that complexity usually manifests out of laziness. Or being hurried. Or both.
Complexity is a symptom, I think. Not a virtue. The more busy I am, the more complex my offerings become.
Simplicity, on the other hand, takes a great deal of focus, clarity, and intentionality. It is difficult to do simple (and do it well).
Ernest Hemingway 1 was once challenged to write a short story. A very short story, in fact. I can quote the whole thing because I’ve committed it to memory:
For sale, baby shoes, never worn.
It doesn’t get more powerful (or simple) than that.
Complexity makes people do the heavy-lifting. Simplicity says, “The hard work has been done. Here’s the gem. Enjoy.” Of course, I could just be oversimplifying things.