Top-of-Mind Mondays

Top-of-Mind Mondays

  • This is why Millennials don’t want to buy your stuff. (Thanks, Vince.) Free unsolicited advice: this is why subscription-based businesses are the thing to get in to right now.
  • Want a high-converting website (who doesn’t)? Do this. I mean these. I mean DO ALL THE THINGS.
  • If you’re into EDM, here are the mixes that keep me going on a daily basis.
  • With nearly a quarter-million email sends, do you know what the highest click-through rate subject line is? “Don’t cross the streams!” Amazing.
  • Write social media calls-to-action that work.
  • If you haven’t already done so, take a moment to subscribe to my social media marketing podcast, #THINKDIGITAL. Why? The confirmed guest-list is a who’s who of the online marketing world: Jeff Goins, Kristina Halvorson, Shaun King, and Pat Flynn, just to name a few! We’ve got some serious surprises cooked up for you.
  • Anil Dash’s talk at #BigOmaha was off the chain. Check it out here.
  • Speaking of #BigOmaha, there was some controversy over Dave McClure’s talk. Well-placed profanity can accentuate and perfectly punctuate a talk. When it’s done in excess, or there’s no real purpose, it gets in the way. Oh, and you probably shouldn’t call a female conference attendee a “b*tch.” That never helps.
  • ALSO speaking of #BigOmaha, I became a huge fan of AppSumo’s Noah Kagan after hearing him speak. Super vulnerable and real. I’m lobbying to get him on #THINKDIGITAL. Want to help? Tweet him some love!
  • BELOW: On the Vine… Celebrity Sightings:

Justin —  — 2 Comments
In Announcements, Life
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#THINKDIGITAL 005: The Generosity Principle + Content as Currency

#THINKDIGITAL

Click my face to be magically transported to iTunes.

What Do You Do When You Can’t Know it All?

[Skip ahead to the show!]

What do you do when people can get your content anywhere? There’s a great equalizer when it comes to subject matter expertise. It’s called Google.com. If someone wants to know what you know, they can Google it.

What they can’t look up on the web is how you treat them. How generous you are with them. How they feel when they walk away after doing business with you. In short, they can’t get your generosity from a search engine listing.

That’s why generosity, as a business strategy, will take you farther, faster than you’d ever hope to go on your own.

In this episode, I talk about some of my own experiments in being generous, along with some examples from people who have impressed me throughout the years. This is a no-miss episode if you want to get a leg up on your competition!

Continue Reading…

Justin —  — 1 Comment
In Digital Communication, Podcasting
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There is No Secret to Social Media Success

Mind your manners!

Mind your manners!

“There is no secret to social media success.”

I was teaching a social media for business workshop recently when this thought hit, midway through my presentation. It nearly derailed the rest of my talk. It’s not a new idea by any means, but it became real for me in that moment.

We’ve talked about how “engaging the conversation” is a waste of time. I still believe it, maybe moreso than I did then. Metrics like number of retweets, likes, shares, comments, and pins are part of the success equation, but just a small one. Certainly much less than most of us believe.

Success in social media is built on knowing who you are and what you care about—an ethos—and possessing the ability to translate it online.

Continue Reading…

Justin —  — 3 Comments
In Social Media
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