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What Do You Do When You Can’t Know it All?
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What do you do when people can get your content anywhere? There’s a great equalizer when it comes to subject matter expertise. It’s called Google.com. If someone wants to know what you know, they can Google it.
What they can’t look up on the web is how you treat them. How generous you are with them. How they feel when they walk away after doing business with you. In short, they can’t get your generosity from a search engine listing.
That’s why generosity, as a business strategy, will take you farther, faster than you’d ever hope to go on your own.
In this episode, I talk about some of my own experiments in being generous, along with some examples from people who have impressed me throughout the years. This is a no-miss episode if you want to get a leg up on your competition!