At Think Digital, we don’t want to deliver something good to our audience; we want to deliver something great. Which is why this week, we bring you the last episode of the Think Digital Podcast. But hey, it’s not good-bye forever. We’ll be back with a new format later this year. Stay tuned!
Until Next Time
As you may have seen in the last few weeks, I’m pulling the plug on the Think Digital Podcast. It’s official! Today’s final episode is a quick wrap-up to let you know why and what’s next.
I love podcasting. I first got into radio as a 14-year-old freshman working on the high school radio station from the broom closet where we were set up. I walked in one day and basically didn’t leave for four years. (And if you listen to the end of the episode this week, you’ll get to hear a little something from that time in my life!) I don’t want to stop podcasting, and I’m not going to. But I’m pulling the plug on the Think Digital Podcast to make room for something new that will be even better.
1. I didn’t hit my goal.
One of my goals in 2015 was to get 10,000 listeners per podcast episode in the first quarter. We poured time, energy, and resources into hitting this goal with the understanding that if we didn’t make it, it was probably time to cut it loose. March 31st rolled around and we were at 6,000 listeners, 60% of our goal. So I decided to call it quits.
And yeah, there are plenty of podcasters out there who would be totally happy with 6,000 listeners. I’m just not one of them. It’s just not worth the level of time and investment I’ve spent. Which brings me to #2…
2. I don’t want something good; I want something great.
We had a good run, but everything has its season. We had some awesome interviews with some really great guests on the Think Digital Podcast. We’ve been given 99 ratings and 77 reviews by our listeners. That’s fantastic! But if you listen to a lot of podcasts, you know that everyone nowadays has got this interview format and we’re all asking the same questions about how to get more Twitter followers and whatever else.
I don’t want to fall into the crowd. I want to be a blockbuster, and I know my team has it in us to make it happen.
3. I was getting bored creatively.
I love connecting with lots of people at the same time around a singular message. It’s what got me into radio at the age of 14 and got me into podcasting in the last few years. And I am so flattered and grateful that you, my listeners, have let me into your lives by taking me with you while you’re driving, mowing, eating, hanging out, whatever it is you do while you listen. Thank you.
But I was getting bored creatively with the Think Digital Podcast, and I didn’t want to slog through it. I’ve lost the creative drive to keep the Think Digital Podcast rocking the way it should.
You deserve better, and I can do better.
So I will. I am going to keep podcasting. We’re just retiring this podcast and taking a break to give my team time to cook up some different ways to liven up the format.
So hey, give this last episode a listen, hit me up on Twitter and let me know what you’ve learned from the Think Digital Podcast. What’s helped you be better at your business?
Until next time, stay safe, have fun, and we’ll see you online. Bye bye, everybody!
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