This year I am happy to say that I’m in the Strategic Coach program. One of the main tenets of the program is identifying and understanding your unique ability as an entrepreneur. The thinking behind it is this: If you understand and emphasize your unique ability you will find the area in which have no competition.
The more you can understand that ability and stay busy doing that ability, the more your business will grow. Unique ability is Strategic Coach’s term and I love it for how clearly it defines where we need to focus. If you are an entrepreneur you have to check out Strategic Coach. It’s a must!
My unique ability revolves around seeing a problem, identifying a solution, recruiting the right people with the right unique abilities to produce a solution, and then release into the wild. Over and over again. Knowing that has allowed me to cut everything else that does not correlate directly to this ability. Absolutely everything else is either delegated or eliminated.
A lot of entrepreneurs get hung up at the delegation and elimination point. They think they can do it all. Or that they should do it all because they don’t want to spend the money or they haven’t found people they can trust.
I struggled here, too. An example: managing accounts and taking care of clients. I am really good at identifying a problem and creating a solution. In other words, I can see where companies struggle with social and then discuss with them about what it would mean to have those problems alleviated. Basically, what this amounts to is generating interest in the products and services that we as a company provide.
In the past, once interest is piqued, I was having to both create the content and manage the client relationship. It was a recipe for disaster. Although I can perform these duties, they are my secondary gifts.
So, over the past 18 months it’s been a process of giving away the content writing to people who are more talented writers than I am. It’s also meant giving away the oversight and management of those key client relationships to be nurtured by someone whose strength lies in that area.
I’ve leveraged other team members’ unique abilities with my own and as a result we have something that is infinitely better than I could produce on my own.
It was scary and I took a risk but Strategic Coach helped me to see that I can’t do it all nor do I have to do it all on my own. There are other people whose unique abilities fit in directly with my weaknesses and together we can offer a far superior product and service to our clients.
Bricks and Mortar
Another example of me leveraging my unique ability by dovetailing with a team member’s strength is this blog. Part of my unique ability is a desire to learn and teach. That naturally flows into this blog and the content on the blog.
But there was a bottleneck surrounding that specific component of my unique ability. I can’t type very fast, my thoughts and therefore words tend to wander, and then putting those thoughts together in a cogent way is a struggle.
So for the last two months team member Emily and I have developed a process where her unique ability is being leveraged with my unique ability.
Every week she and I get together. I read through my notes, tell her what I’m learning, and she takes all of that jumbled mess and makes sense of it all and writes these posts (Hi, everybody!). I give her the bricks to build the posts, but she fills in the blanks—she’s the mortar.
There are a lot of really intelligent people out there who feel like they are cheating if they aren’t the ones writing their posts or guest articles. There are a lot of people who could benefit from this system – but instead they are allowing these insights to wither and die or be expressed inconsistently.
That was the epiphany for me—all these notebooks I fill up with insights and lessons learned would never see the light of day. I kept saying to myself, “Oh, I’ll get to that someday!” But I never would!
Look back at this blog 3 months ago and see the infrequency of the posts as compared to now. I wanted different results so I changed my system and delegated. I leveraged my unique ability.
Find your unique ability and focus in on it. Whether that means delegating out to a team you can trust or cutting the unnecessary items off of your agenda, you need to focus your energies on what you are best-at.
It will be challenging at times, but the benefits far outweigh the temporary pains. You will never rise above until you can set yourself apart.
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