Efficiency is one of the driving forces of everything we do here at Think Digital. So is quality. And so are results. Given that we are a digital communications business, that trifecta is greatly emphasized by landing pages.
When we make a landing page, it has a purpose. A specific goal that it is driving visitors towards. We don’t have time to code all of that from scratch; it’s not efficient. Especially with so many great applications out there which take that step away. We also know that those applications are frankly better at the building blocks than we are. Quality counts! Those two things roll into results, and many landing page creators come with quantifiably proven results stats. All of these are reasons why I’m so stoked on Click Funnels. Let’s dig into the various landing page options, to highlight why I’m loving what I see on this platform.
App Integration for Click Funnels vs. The Others
One of the first features I look for in any program I use is the ability to integrate with other business-essential applications. We’ve used LeadPages a lot as it is known for this feature. OptimizePress, on the other hand, is not as compatible at moving a page around. Unbounce allows it, but when you cancel your membership, you will lose your pages. Click Funnels does a great job of working with the applications we all know and love and rely upon. Some of the ones we have utilized most often: InfusionSoft, GoToWebinar, and PayPal; but the list is tens of times longer than our top three! The take-away? Check before you buy; what apps do you absolutely need, and what landing page resource will integrate?
Landing Page Customization
A favorite feature of Click Funnels would have to be their customizable templates. The other sites we have utilized have plenty of ready-made templates, which is functional to a degree. LeadPages has plenty of pre-made templates. But what if your business doesn’t fit a pre-made template mold? So many times in the past we’ve wasted time sifting through templates trying to find one that fit our unique needs. We’ve tried Unbounce, which offers a lot more flexibility (but at a pretty high price tag). OptimizePress has too steep of a learning curve to get points for efficiency. By offering the customization feature, Click Funnels saves us my favorite asset: time.
The Best Landing Page Value
It’s not just integration and customization that matter; we are all always thinking of the bottom line, right? This is where stacking the various landing page creators against each other gets interesting. We’ve hinted to it already, but Unbounce is the most expensive. OptimizePress is your most budget-friendly option, but for all of the extra time required, without stellar bonus features accompanying, I don’t think it’s the wisest investment. LeadPages is competitive, but again, without customization, it’s worth looking at the true worth. Click Funnels comes in at just under $100 a month you can get full functionality of this resource, so the price is perfect. Now, I’ll be perfectly honest. A huge added value of the already reasonable price would be their affiliate program. That means when people sign up using my links, I will get a commission. The same is true for you if you sign up for the affiliate membership! From a standpoint of pure logic, do it right, and your account will pay for itself.
Landing pages are an integral part of online products. Creating them should be quick, should have great looking results, should work with your other apps, and should fit the budget. We’ve experimented with ‘em all, and when it comes to form, function, price, and conversion? Click Funnels is currently taking the lead at Think Digital.