Risk-Taking Has Its Own Rewards



Are you a risk-taker?

I’m not talking about the thrill-seekers who jump out of planes or bungee jump or eat at China Buffett at 3 PM on a Tuesday afternoon, right before they change out the pans from lunch to dinner.

I’m talking about taking intelligent, calculated risks. Risks that have real consequences. Risks that lead to major rewards.

I love risk-takers.

Recently, I worked with a team that was willing to take a risk. Their organization was doing fine—great, in fact. But they weren’t complacent. They knew what they were doing now wouldn’t work forever.

So what did they do? Instead of burying their collective heads in sand, they chose risk. They chose to shake up what they’ve always known in favor for the UN-known. Risk.

We don’t know 100% yet if the risk will pay off, but even taking a step in the direction of risk has its own rewards:

  • A new perspective
  • Loss of fear
  • Gaining confidence
  • Learning more about who you are as a person
  • Boldness
  • Empowerment

I love people who are willing to exchange their current reality for a new one—the preferred one. Risk is almost always the fuel to get you from one side to the other.

  1. Making the ask…
  2. Spending the money…
  3. Finally filing your LLC…
  4. Giving your boss two weeks notice…
  5. Telling yourself you can do this—and believing it…
  6. Forsaking the safe route and taking the riskier one…

The risk muscle atrophies if we don’t use it enough, so that’s why it’s time for a workout.

I’m on the verge of taking a HUGE risk this summer and I need you to join me. I’ll have more details in the weeks ahead, but let’s just say it makes me nervous even thinking about it.

Think Digital Academy will turn 1 year old soon, which means it’s time to take it to the next level. We’ve started investing our time, energy, and resources into making Think Digital Academy the one-stop shop for social media education and training.

Members who join before the end of June will be rewarded, as risk-takers should. I’ve got amazing plans in store. If you’ve ever thought about joining Think Digital Academy, trust me when I say this: now is the time.

Like I said, specifics will be forthcoming. But I know this: I’m betting the farm on my next move. Why? Because the possibility of failure is infinitely more interesting than the alternative: a lukewarm life. Blech.

I need you to be a risk-taker with me. You need me to take risks with you. We need each other on the journey. Can I count on you?


I help people share what matters most.