SOME Company—or SOME Co. for short—is a social media marketing agency I founded with Tim Schraeder and Justin Lathrop. We’re a little less than two months old and the train, as they say, is starting to pick up steam.
Mind your manners!
“There is no secret to social media success.”
I was teaching a social media for business workshop recently when this thought hit, midway through my presentation. It nearly derailed the rest of my talk. It’s not a new idea by any means, but it became real for me in that moment.
We’ve talked about how “engaging the conversation” is a waste of time. I still believe it, maybe moreso than I did then. Metrics like number of retweets, likes, shares, comments, and pins are part of the success equation, but just a small one. Certainly much less than most of us believe.
Success in social media is built on knowing who you are and what you care about—an ethos—and possessing the ability to translate it online.
Media has always been social.
From tribal stories told around a campfire, to the first book run through the printing press, to neighborhood children gathering around television set to watch the Howdy-Doody show, media is meant to be shared with others.
Media does not exist in a vacuum. The nature of media is to be shared; to be social.
