Archives For Social Media

Josh Burns coined the title phrase, and I have been using it ever since with one tiny addition. Social media is a relational platform – not an advertising platform.

Many times when we first start working with a client they will naturally look at social media as an advertising platform. Their focus is primarily on driving clicks, views, eyeballs – however you want to say it. They ask us time and again: “How do we drive clicks to our product/site/store?”

That type of thinking comes out when you hear things like “How many likes did we get this month? How many followers did we add? What is our click-through rate of our Facebook ad?”

The Primary Function of Social

Now, let me clarify: the above are not bad questions to ask. In some ways, social is another marketing tool.

However – that is it’s secondary function. The primary function of social is to establish, build, and nurture relationships. That’s it.

Social works in the same way that we meet someone at a party and nurture that relationship towards friendship. When we’re at a party we’re not thinking (at least non-skuzzy people aren’t thinking) “How do I get something out of this person?” We’re thinking something along the lines of “This person seems interesting and I’d like to get to know them better.”

To put that paradigm on social: it’s like having that dinner party conversation infinitely with the people in our social communities. It’s not about baiting them to buy. It’s about building a relationship. You and I both know when we’re being sold to. People in your social media communities know when you’re selling.

If you want to drive business with social you have to put in relational effort first. Think of it this way: I don’t mind if – in fact I cherish it – when a friend comes to me and says “this is what I do professionally, I think I can help you, here’s what it would look like.” But for that to be something I value and will be open to, months and years of personal relationship have been established. Social media contacts function the same way.

KLTB

Seth Godin calls it “permission based marketing.” Gary Vaynerchuk calls it “Jab, Jab, Jab, Right Hook.” We call it the KLTB spectrum: Know, Like, Trust, Build.

Basically, we wanted to have a relational metrics for a relational platform. When we work with clients we use KLTB.

This spectrum was born of these four questions:

  • How do we get people to know who you are?
  • To like who you are?
  • To trust who you are?
  • How do we get people to build alongside you?

Under each one of these queries go specific metrics but it is crucial to keep in mind that the point isn’t the metrics. The point is the relationship. The metrics help support the ultimate goal which is establishing, building, and nurturing relationship.

The Efficacy of Social

Is social media effective at *insert your ultimate objective here* (sales, donations, more members, attendance, book sales, etc.)? Absolutely 100% freaking yes! But you have to remember that it looks different than a broadcast platform like radio, tv, print, and billboards.

The key is knowing the difference between the two.

Social media is there for you to find like-minded individuals and to connect with them. It’s there for interaction. It’s there for relationship building. Let that truth sink in as you schedule your social content this week!

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At Think Digital, we’re all about learning.

We read blog posts. We talk to other marketing professionals. We read books. But nothing beats learning from people IN PERSON and face-to-face.

Part of understanding social media strategy is making the decision to never stop learning.

And that’s why I’m taking my team to the Social Fresh WEST Conference in just a few weeks. Not only are we PUMPED to go to sunny San Diego, but we cannot wait to learn from people like Peter Shankman, Sarah Evans, Clay Herbert, and podcast guest Jason Keath.

Unlike many conferences that run simultaneous workshops, Social Fresh has ONE track for EVERYONE to go through. You don’t have to miss out on any of the speakers. Errrrbody all up in the same place, yo.

There will also be opportunities for you to connect one-on-one with speakers and attendees throughout the three days of the conference.

If you’re looking to grow your knowledge and understanding of social media, this is the place to be! The Social Fresh WEST Conference is Tuesday, October 28 – Friday, October 30, 2014.

WAIT: Use the special promotional code, THINKDIGITAL, when selecting your ticket to get 10% off. Oh yeah. It’s like that.

For full information and registration: socialfreshconference.com.

We hope to see you there!

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Church friends! We have an BRAND NEW online training coming your way at the end of the month. Best part? It’s FREE!

On October 30th from 1-3 PM Eastern, we’re launching the Social Church Live. It’s an online training event to help your church, ministry, or faith-based nonprofit build a digital marketing strategy and increase ministry results.

Reserve Your Seat

Why Social Church Live?

Social Church Live exists for one reason: your church. We’ve assembled a unique blend of church and ministry digital marketing experts who want to show you how they leverage digital tools to further the cause of the Church.

This free online event will get you access to the movers and shakers who know what it takes to assemble a faith-based community online and influence their action.

Each learning session will give you practical tips and battle-tested insight you can use immediately to increase your online effectiveness for your church, ministry, or nonprofit.

At Social Church Live online event, we’ve worked hard to bring you solid concepts and actionable teaching from knowledgable speakers to help you learn:

  1. The easy-to-implement principles all successful churches use to create ministry results online
  2. How to attract new visitors with your social media content
  3. How to determine the value of your social media content (social media ROI)
  4. How to build an audience that has your back
  5. What pitfalls to steer clear of on social media
  6. How to get unstuck if your community-building efforts have plateaued
  7. Why your email list is one of the most important assets your organization has
  8. What social media metrics are the most important (and which ones you can forget about)
  9. Practical examples from world-class online communicators
  10. Plus so much more!

Reserve Your Seat

Who should attend Social Church Live?

The list is is short, sweet, and simple: anyone who wants to achieve ministry results with their digital and social media content.

This includes:

  • Pastors
  • Church communicators
  • Nonprofit leaders
  • Volunteers
  • Administrative assistants
  • Seminaries
  • Charitable organizations
  • Creative directors

You will hear from speakers spanning dozens of different industries who have built up their influence and reaped tangible ministry results from doing so!

Reserve Your Seat

Frequently Asked Questions, yo.

How will I get access to the online event?

Once you register, you’ll go into our system and receive instant confirmation of your registration. On the day of Social Church Live, we’ll send you an email with a unique log-in link to access the training and download the conference workbook.

What’s the cost for Social Church Live?

There is none, it’s FREE! There’s no catch. You get access to all this amazing coaching for free. The only investment you have to make is your time. Why are we giving away this jam-packed training? Because we know some of the people who sign-up will eventually want to upgrade to become Social Church members and take their ministry results to the next level. But whether you decide to upgrade or not, you get access to this event for free. Take it as a free gift from our team; no cost and no obligation.

What results can I expect after attending the online event?

Through the free training and practical wisdom you’ll get from our team of speakers, you’ll learn how to attract new people to your audience, engage more deeply with your online community, and influence your audience to take action when you ask.

Can I attend this event with my team?

Yes! In fact, we find people who attend our online events are more successful at implementing the material when there’s a team involved. The more the merrier =)

What if I have other questions which aren’t answered here?

Get in touch with us using the contact form on this site and someone from our team will respond within 24 hours. We hope to see you on October 30th!

Reserve Your Seat