Imagine social media is the biggest asset your business has.
Imagine it not feeling like a nuisance to you.
Imagine it creates scores and scores of leads. Referrals. Sales. It’s critical to your success.
Imagine it is a living, breathing link to your audience. Your community. Your “peeps”. They love you. You love them. And they help the world see the value you provide to all the lovely humans on the planet.
How does that sit?
Sound like fantasy?
It’s not. Here’s why.
Every day, businesses all over the world—big and small—that are creating cash, connections, and community from their social media content.
But they go about it in a specific way. It’s not just ‘hey here’s another boring tweet about our products.’
There’s a system to it. The system becomes an asset. An asset puts money in your pocket.
Here are 10 ways social media can become a HUGE asset to your business.
1. It connects you directly to the people who buy your products and services. There are various versions of this on the list, but I wanted to start out by stating this plainly. Social media is a relational game. The ROI of social media is relationships. The more connections you make, the more you get to know your audience. That, dear reader, is Marketing 101.
2. Social builds your email list. Right now, I have approximately 200 email addresses coming in to my life JUST from my Twitter profile. On average, about 10% of those folks will convert into a client at some point.
3. Instant feedback for new products and services. This is probably my favorite. Have an idea for something new you want to do? Ask the question on Twitter. People will tell you what they think. Trust me.
4. Humanizing your brand. Social media creates a realistic picture of who you are. You aren’t just “Johnny or Joan Businessperson”. You have a spouse. Kids. Interests outside of your business. Social helps you open the curtain and let people into your ENTIRE world. Which, incidentally, instills trust in you and makes folks more likely to work with you. Win!
5. Increased awareness. Another lesson from Marketing 101. The more places people see you, the more they are likely to remember you when they have a need you can fulfill.
6. Builds relationships with potential clients. I can’t tell you how many times I’ve heard, “I follow you on Twitter. I read your blog. How do we work together?”
7. Builds relationships with advocates who will refer potential clients. I have people right now on my social channels who will NEVER become a customer. BUT! They refer people to me all the time. Why? Because they trust me. Even if they don’t have a need for what I can provide. (Realtors win with this strategy all the time.)
8. Share stories. Again, the social web is a human one. If your business helps people, no one wants to know ABOUT your product. They want to know the stories of the people who HAVE BEEN HELPED by your product. Social packages them up nice and neat. It’s a medium designed for story.
9. Helps you test out what’s working in real-time. Oreo scored big with their infamous SuperBowl ad a few years ago. They seized the moment and reacted to the real-time world right in front of us all. On a much smaller scale, pay attention to what’s going on in the world and how you can relate it back to what you do on your social platforms. But be careful. Tact, manners, and relevancy always win.
10. Ultra-targeted marketing opportunities. You’d be shocked—SHOCKED–at the level of detail you can dig into on social platforms these days. Need to find unemployed male workers in Montana over the age of 35? You can do it. Need to find mommy bloggers in the UK? Easy. The point is, you can get ultra specific in your marketing so you:
- Don’t lose money
- Increase effectiveness of your spend
BOTTOM LINE: An asset is anything that puts money into your pocket. Social media, done right, will do just that. Gary Vaynerchuk once said Twitter is directly responsible for generating millions of dollars of revenue.
While I can’t claim those types of numbers, I can verify the impact of social media on a business. It’s unbelievable how a little social strategy can drive your business to greater successes.