Social media and ministry ROI have always been a bit elusive. That’s why I’m literally jumping for joy to announce this to you all, so I’m just going to cut to the chase. Monk and Uncoventional Method are proud to bring to you the Social Media Effectiveness Survey. (You can take it by clicking here: Social Media Effectiveness Survey.)
We’re wanting to find what social media efforts work best for the goals and visions that churches and ministries have for their organizations. There has been good, solid research on why faith-based organizations need to be in the space. Even research on how many organizations participate in social media. Up to this point, and to my knowledge, however, there have never been any studies that show what is working.
We’re hoping to gather enough relevant information on how churches and ministries have chosen to weave social media into their strategic communications flow. This study will pick up where the Excellence in Online Ministry survey left off (which, by the way, is a tremendous report worth reading!)
Here are some “heads up” tips to get you started taking the survey:
- It will take about 15 minutes to complete.
- We’re looking for how churches use social media to create awareness and connect with new people.
- We want to know how social media is used to deepen relationships and increase engagement with the ministry.
That’s it! Again, I would love it if you could carve out a small portion of your day and let us know what you’ve been using in your social media ministry efforts. What works and what doesn’t! Check out the survey (Social Media Effectiveness Survey)Â and thank you!