I’m starting to get sick of social media.
More specifically, I’m growing weary of the “magic bullet” thinking around social media: “If we build it, they will come.” If we have social mediums like Twitter, Facebook, YouTube and a blog, our business/brand/organization/cause will succeed and excel past our wildest imagination!
EHH. Wrong. Try again.
We’ve reached a saturation point with social media. Brian Solis calls it the transition from Social Media 1.0. Basically, we’re like dogs who have finally caught up to the car we’ve been chasing. We’re standing around asking the question, “Um. Now what?”