“Are social media measurable?” It’s the question that the experts (if there is such a thing) have been debating since MySpace was just a glimmer in Tom’s eye. Turns out the answer is both “yes” and “no”, with practitioners falling on either side of the debate.
Wow. Seems like we’ve hit a nerve. Dan Zarrella’s assertion that engaging in the social media conversation is a waste of time changed the way I approach relational media. Others agreed and others dissented. Either way, this growing field of online communication is still in its infancy, with a lot still to be discovered.
Know your social media etiquette!
Has anyone perfected it yet? Hardly. We’re all still looking for the answers. But given my own personal experience, along with the stories of others, coupled with Dan Zarrella’s information and data, we could be looking at an emerging methodology that has significant traction: Engaging the conversation online does not work.