Archives For Social Media

I received a tweet this morning that sent me down memory lane. From Lauryn:

[blackbirdpie url=”http://twitter.com/#!/laurynw/status/104560640013766656″]

This got me thinking about the first Social Media Summit we produced in October of 2010.

I guess I was surprised she asked if there was going to be another one. Why? Because the first one almost didn’t happen!

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In case you missed it yesterday, Bill Hybels announced that Starbucks CEO, Howard Schultz, would not be presenting at the Global Leadership Summit. Schultz backed out at the last moment due to an online petition started to boycott Starbucks if he presented at the Summit.

I’ll let you watch the video of Bill at the Summit explaining the why? behind this. I watched this live and in person and I can tell you that people were spellbound. Hybels is an amazing leader. Absolutely phenomenal. This video exemplifies way. Take a look.

If you don’t want to watch the video, you can read the transcription below. (Sorry for the low quality. I had to take a picture of the official transcription. It was the only copy that existed!)

Let this quote hang in your head for a second.

Engagement is not a metric that anyone understands and even when used it rarely drives the action … on the website. Why? Because it is not really a metric, it is an excuse.

Read it again. Slowly. Especially the part about engagement being an excuse. That’s my favorite.

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A look at the slides from my breakout session at Echo 2011 Conference in Dallas, TX.

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“Are social media measurable?” It’s the question that the experts (if there is such a thing) have been debating since MySpace was just a glimmer in Tom’s eye. Turns out the answer is both “yes” and “no”, with practitioners falling on either side of the debate.

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