Do you remember the scene in “Back to the Future III” when Doc is trying to get Marty back to 1988 by pushing the DeLorean with a train?
If you don’t, or haven’t seen this cinematic masterpiece, here’s a recreation of the scene in Lego form:
There was a “point of no return” on the tracks where, once passed, they had to commit or abandon ship. Inaction was no an option.
In many ways, we are approaching the “point of no return” for organizations and social media. The ones who choose to invest now won’t get left behind. The ones that don’t, will.
”What do you mean by ‘left behind’?”
I mean exactly what you think I mean. No metaphor or allegory here. Just cold, hard reality.