Archives For Social Media

  • I can’t stop saying it. The “$100 Startup” continues to be one of the most influential books I’ve read in a long time. Truly, if you have an idea that you want to take from conception to reality, this book will show you how to do it. Absolute slam dunk of a book.

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I seriously want to try this some time. For an indeterminate length of time, I want to do the exact opposite of what the “social media experts” tell us to do.

Things like:

  • Post blog posts at 2a when everyone else is asleep.
  • Tweet about what I have for every meal for an entire month.
  • Spend an entire day posting status updates comprised of nothing but Tupac lyrics.
  • Make videos like this.
  • Make Pinterest boards documenting the various stages of paint drying.
  • Make a Twitter account that does nothing but retweet Chuck Grassley tweets.
  • Never put pictures in your blog posts.
  • Tweet endlessly about your own material.
  • Never publicize your content.

Part of this is based in rebellion. The other part in sheer curiosity. Like, what would happen if you did everything you could think of to not do social media well. (I suppose that would involve not participating in the first place, but that’s an existential question we don’t have time for here.)

I grow weary of folks who pretend they have something to say. The reality is they’re reading the same blogs that you and I are reading. Everyone’s coming up with the same story, just stating it in different ways.

Blech.

If social media were a person, they’d be an ornery 10-year-old, awkwardly bumbling his way through life.

It’s time to shake things up a bit. Forge your own path. Break the rules to find what works for you.

  • Do me a favor: go and buy this book, right now. If you’ve ever had a desire to get a side project off the ground, you need to read the “$100 Startup“. Read it cover-to-cover on my trip to (and from) Orange County.

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