Archives For Social Media

“We got more ‘likes’!” Great. Now what?

You spent time, energy, brain cells, sometimes money to get “likes,” but what’s the point? What’s the end game?

Let me be clear: “Engagement” and “interaction” are fuzzy metrics used by good-meaning social media strategists who have no idea what they’re doing.

If you’re paying someone for social media management and the only metric they can point to us more “likes” or “more retweets,” run the other way. Get out.

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Courtesy of

Honesty is the best policy. Until you have to be honest with yourself and your community. Then it pretty much sucks.

Inspired by James Altucher’s must-read book, Choose Yourself, I decided to start getting honest. This is part two of the “Honesty List” series. You can can read part one here.

Below are additional confessions I want to make to you, my community, my friends. This set is more business-focused than yesterday’s post, but it’s where my head space is lately. Launching our first product has given me a few insights I’d like to share. Hopefully they’ll inspire you in some capacity.

Read, enjoy, confess something of your own in the comments.

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Whenever I speak at conferences or lead social media workshops, inevitably I talk to people who need more help than we have time for.

You only have a few moments after the session before people get whisked away to the next round of speakers.

That’s one of the reasons why I created Think Digital Academy, a social media coaching program that teaches you how to build an online audience while influencing them to take action. I wanted more time with you.

These are tips, tricks, systems, and processes I’ve been using for years to build an online audience of my own. I realized my system worked when I started getting speaking requests, consulting gigs, and a book deal—all from the middle of a cornfield in Iowa. “If this works for me…” I thought, “it can work for anyone.

And it has.

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