What is wrong with this email? This was an actual email sent to a friend of mine. It’s from a marketing company that sells user lists to other marketers. Let’s see if we can name some of the mistakes this marketer is making. See if you can find the worst one.

Is it the countless number of grammatical errors?
How about the incessant badgering? (15 emails with no response. That has to be some sort of record.)
What about the passive-aggressive insult? (“Save … mine time”.)
No. Worse. It’s the raging sense of entitlement this person has.
There should be a post-script that says, “By the way, the fact that I’m taking the time to email you means you should willingly fork over all your marketing budget to me. Right now. Give over the goods.”
This is a quintessential example of interruption-based marketing: Barrage some pour soul with enough marketing messages until they finally give in and acquiesce to your demands. Telemarketers, TV commercials, and newspapers all use these same methods. They’ve worked, to a degree, until now.
Now? Now we can ignore messages like this. We can tweet, blog, and share our experiences with companies like this, warning others to be on the lookout.
People who market like this will soon be looking for new jobs in the social economy. And here’s the thing: We’re all marketers now.
Over to you: How does this email make you feel when you read it? What emotions bubble to the surface?