Archives For Social Web

I can’t help myself. Saw some amazing videos over the weekend that I had to share with you.

All of these videos involve performing some sort of outlandish activity (floating cups, holding a stranger’s hand, flying squirrels) and then watching how people react.

It doesn’t get much better than that. Enjoy.

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What is wrong with this email? This was an actual email sent to a friend of mine. It’s from a marketing company that sells user lists to other marketers. Let’s see if we can name some of the mistakes this marketer is making. See if you can find the worst one.

Desperate Marketers

Is it the countless number of grammatical errors?

How about the incessant badgering? (15 emails with no response. That has to be some sort of record.)

What about the passive-aggressive insult? (“Save … mine time”.)

No. Worse. It’s the raging sense of entitlement this person has.

There should be a post-script that says, “By the way, the fact that I’m taking the time to email you means you should willingly fork over all your marketing budget to me. Right now. Give over the goods.”

This is a quintessential example of interruption-based marketing: Barrage some pour soul with enough marketing messages until they finally give in and acquiesce to your demands. Telemarketers, TV commercials, and newspapers all use these same methods. They’ve worked, to a degree, until now.

Now? Now we can ignore messages like this. We can tweet, blog, and share our experiences with companies like this, warning others to be on the lookout.

People who market like this will soon be looking for new jobs in the social economy. And here’s the thing: We’re all marketers now.

Over to you: How does this email make you feel when you read it? What emotions bubble to the surface?
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I had the good fortune to head downtown last week for an event with Brian Solis. Brian is principal at Altimeter Group, a research-based advisory firm. He’s also one of my favorite new media voices.

This book now lives in the 6E seat pocket on the DFW » DSM flight.

I learned a lot during the event. I also took a lot of pictures. I tweeted a bunch, too. Below, you’ll find my favorite tweets from the event. Little gems to satiate the biggest social media appetite. Bon appetit.

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