This is a picture taken by Drew Goodmanson at University Christian Church in Ft. Worth, TX. We were there at the beginning of last week to lead web/social media strategy session for the church. Though the picture may not be Ansel Adams-like, it’s the story behind this picture that makes it worth sharing.

Drew and I traveled to Ft. Worth last week to meet with some incredible leaders from UCC. They called us in to help walk through some high-level vision questions for the church, questions that culminated in a strong and solidified online identity.
I was impressed by the humility, openness and teachability of the leadership team. Some of them came not knowing what to expect, but they left with a renewed appreciation for their colleagues and congregation.
So this is what I do now. I help churches think through their “big idea” (some might say “calling”) and how that vision translates online: website, social media, online community. The works.
- How do you build a website that fits the needs of your faith community, not necessarily what’s the latest and greatest?
- How can you utilize different social media to achieve your church/ministry goals? Everything from increased offering dollars to fostering a greater sense of community?
- What online should you be using (and not using)?
Some of you have been asking what it is exactly that I do now. Well, this is it. If you’ve been looking and doing something like this for your church or ministry, give me a holler.
interesting. neat!