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I want to talk about hustle. Mainly, I want to talk about the lunacy of hustle.

Hustle is vastly overrated. While getting a lot done is certainly of value, most of us could actually get way more done in way less time and be way less busy. Yet we seem to think that being busy equates to success. It doesn’t!

I know this is certainly true for me. Even though I was equating more hours with more output, in true hustle fashion, it simply wasn’t the case. What I found was I was taking the work that needed to get done and stringing it out over 12, 13, maybe 14 hours.

The Lie of Hustle

I was somehow, someway deriving satisfaction from the length that I worked instead of the actual production that happened within those hours. The difference is significant. And I say that knowing there’s this movement towards the direction of hustle. Being strategic about how you work is the true secret to productivity and success.

While I’m certainly up for working hard, I’m also a strong believer in rest. Without it, there is no focus. Without focus, there is no true productivity. Just the pat-yourself-on-the-back posture of the hustle squad.

Ways to Combat the Hustle

Schedules Over Lists

First and foremost, if it doesn’t get scheduled it doesn’t happen. For the most part, I have ditched to do lists and encourage you to do the same. These lists are counterproductive! They increase our stress, which reduces our productivity.

Most of us have to-do lists that are humanly impossible to finish. If you make lists the same way that 99% of the population does, that list is always growing. There’s never relief in sight because you add 4-5 items for every 1-2 you cross off! Anyone who knows the economics of scaling can see that it is not a scaleable system. It won’t work long term.

With that in mind, I’ve switched to scheduling out everything that is important or needs to get done. Block your schedule off into 15 minute increments and schedule your most important tasks throughout the day. I have found this to be more effective in terms of productivity.

Plus, it forces me to ask the question of what is most important to get done in a given day. Scheduling versus to-do lists will help you prioritize. It’s a pretty drastic system shift but it’s one that keeps your work boundaries in place as much as possible and allows you to work efficiently.

Mandatory Day Off

The second thing is pick a day of rest. Now, for faith-based people (specifically Christians) there’s an age-old discipline called the Sabbath where you take one day per week and you rest. You do not work.

In the Christian tradition that day is dedicated to worship, God, fellowship, community. You don’t have to be religious to use this principle. You simply need to pick one day out of the week where you are not focused on work. Instead, you are focusing on the other activities and relationships that make you a human being.

Basically the only criteria is that on your day off you are doing the things that energize you. Whether it’s going to movies, having coffee with friends, reading, watching Netflix, whatever. As long as it brings you rest, enjoyment, and fulfillment outside of work then it will recharge you and that is the goal.

When you do work 24/7, your mind can never get the mental break it needs to recharge its batteries. The day of a rest is a secret weapon for any entrepreneur or business owner out there. It will feel scary, and it will feel like something is going to break, but I promise you that nothing will be broken. Just try it.

Eliminate the Email App

The third suggestion to combat hustle is to delete email off of your phone. Take that app off! I did this a couple of weeks ago and it has been one of the most important decisions I’ve made in regards to finding a repeatable and scaleable rhythm for work.

I was frantically always looking at my phone and one of the main areas of time suck was the email app. I would just mindlessly open it throughout different points of the day, and even worse, when I was at home relaxing. When you open up your phone and check your email it will put you in a different mindset. If you truly want rest you need to break free from it.

These past two weeks sans-email app have been truly relaxing! When I wake up in the morning, I don’t check email until I get to the office around 9am. It really forces a person to realize that “I’m not as important as I think I am.” To put it in a positive direction: there usually is no problem so big that it can’t wait to be addressed until you want to address it.

Email forces you to address problems on other people’s schedule. When you take a step back and put boundaries around your email you will be able to address problems on your schedule.

Join the Team

I love my job. Chances are if you’re reading this post you love your job. I want to be loving my job for years and decades to come. One of the best ways to ensure that happens is through building a sustainable and scaleable rhythm for work that doesn’t involve being “on” 24/7/365.

Sustain your productivity. Sustain your love for your job. Join Team No Hustle today.


can't dream it can't have it

Dreams are a vital component of success for any entrepreneur. They are not trivial. They are essential.

If you can’t dream it, you can’t have it. You MUST have dreams if you are going to succeed.

When I was pondering the idea of starting my own business, I needed to concretize my dreams. I wanted a tangible reminder of WHY I would take the risk of…

No steady paycheck.

No health insurance.

No guaranteed success.

And a 99% failure rate in the first 5 years.

Dreams are what kept me moving forward.

Some people like cars. Others spend a lot on experiences. Stuff. Me? I have a soft spot for dwelling spaces.

Houses. Coffee shops. Hotels. Work spaces. If you can dwell in it, I want it to be nice. The more stars the better. The higher the class, the bigger the smile.

Always have.

Not sure why. (Although it probably explains my life-long aversion to camping.) It seems to be part of my make-up.

As I mentioned…when I was starting Think Digital I wanted a tangible token of what life could be like when the business grew. I needed something I could sink my teeth into.

One of those “tokens” was having a nice house.

At the time, we had a very nice starter home. It was a great house for the first few years of our family. But it left something to be desired.

To keep my eye on the prize, I used to drive through neighborhoods with houses WAY more expensive than mine.

And dream.

I’d look at the listings online. Take a peek and get a sense of what features I wanted in a future house.

I’d feel hope rise up in me. Excitement. Anticipation. It was an amazing way to fuel one of my dreams.

I’d even go to an open house on occasion and take my wife with me.

I wanted to practice being in those houses. I wanted to know what it felt like. I couldn’t afford any of them now…but knew I would be able to in the future.

Just last night I went driving again. I picked a neighborhood WELL outside of my price range. Like, comically out of my price range. It’s good to never stop dreaming. To remember there’s always a new place to get to–literally and figuratively.

I do this stuff when things are going good and not so good. ESPECIALLY when they’re not going good. It’s so easy to get discouraged as an entrepreneur. Dreams keep us from chucking it all and trading our destiny for a job in a cube.

World peace. Donating to your church or favorite nonprofit. Getting out of debt. Those are all great dreams. But I find the more concrete you can make them, the easier they are to attain.

Remember…if you can’t dream it you can’t have it.

22 (2)

My heart sank.

I just read an article in the Wall Street Journal that said student debt is crushing entrepreneurship in young people.

Think about…

A student graduates.

She gets her diploma.

Ready to take on the world.

Continue Reading…