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Your social media deserves more than just vanity metrics.

In this video post, I talk through the dangers of only measuring “vanity metrics,” a.k.a. things like:

  • Retweets
  • Likes
  • Follows
  • Fans

These are “feel-good” metrics that only provide short term value. The key is moving from short term to long term. This video gives you a framework for getting started!

Build Your Influence Is Only TWO Days Away!

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When it comes to your social media, does it feel like you’re talking to an empty room?

I know how frustrating it can be to spend time, energy, and resources creating social media content, only to have it ultimately fall flat.

No one clicks. No one comments. No one follows. No one, seemingly, cares.

As content creators, we take pride over every tweet, post, image, or video we craft. When no one responds, it actually feels WORSE than if someone has a strong negative reaction.

Why? Because our content wasn’t even on our audience’s radar screen. It’s not that they think our “kid” is ugly, it’s that the didn’t even notice him at all!

If you’re tired of hearing nothing but crickets chirping when you create content, here are a few tips to help you increase your audience’s engagement level.

Continue Reading…

#ThinkDigital Podcast

It’s been awhile, podcast fans!

With a product launch, a book launch, a family move, and five months of not recording a single podcast episode, a lot has changed at Think Digital HQ!

Join me as I walk through three of the biggest social media and business lessons we’ve learned in the past five months and how they’ll help you get ahead in your social media efforts.

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