Dropping $10,000 on my first business coach wasn’t easy. In fact, I opened a company credit card just to do it. But I made the commitment, and it has made all the difference to my business. Even if you’re broke like I was, you will benefit from hiring a business coach.
Seriously, guys. To get a business coach, I dropped $10,000 that I didn’t have when I first started Think Digital. That’s the biggest investment I’d made up to that point, other than my car and my house.
I had to take an extra deep breath before opening a company credit card just to pay for Casey Graham‘s services. But I did it, and I would do it again and again. In fact, I am doing it again already. I dropped another $8,000 at the end of 2014 for the coaching program I’m going through now, Strategic Coach. After reaping huge benefits from my first coach, it was a no-brainer to make the commitment this time around.
I’ve got five reasons why hiring a business coach is worth it, even if you’re broke (like I was). The podcast says it all, but as always, we like to give you some tasty tidbits in the post. Eat up!
A good business coach…
1. Is a Shortcut to Success
I don’t like waiting. I like succeeding. If you’re like me, you would happily get the goods from someone who is further along down the road to success. Why slog through making your own mistakes when you can learn from someone else’s?
After one intensive coaching session with Casey, he said to me, “You’ve just fast-forwarded three years.” And he was totally right.
2. Can See Your Blind Spots
When I was in 6th grade, for some unknown reason one of our teachers handed out box cutters to a bunch of 10-year-olds so we could make stuff in our “inventing class.” She cautioned us to cut away from ourselves so we wouldn’t hack off any appendages.
Well, what did I do? I promptly ignored her advice and nearly sliced off my thumb.
Don’t slice off your thumb; let a coach look out for you and say, “I’ve been down that road. I can see where you’re headed, and here’s what you should do differently.”
3. Will Hold You Accountable
As someone who does some digital media coaching myself, there is nothing worse than underperforming clients. They pay me their hard-earned money to coach them, I give them the tools to succeed, and then they don’t do anything with what they’re given. I don’t let that happen to me when I’m the one being coached.
A coach holds you accountable in a way you can’t do for yourself. Especially as an entrepreneur, you have such freedom to set when and where you work, and what you work on. It’s easy to take that freedom for granted, but not when you have a coach asking, “Did you do the thing you said you would?” If not, then, “Why not? What failed and how are we going to set you up for success this time?”
4. Will Keep You Humble
This is the toughest part of having a business coach, but it’s also one of the most important. You’re being coached by this person because they’re more successful than you are. Your coach is where you want to be.
Having a coach reminds you: Don’t get fat and happy. Keep pushing for the next level.
5. Will Expand Your Network
This is the best part about having a business coach. Not only do you get to reap the benefits of your coach’s wisdom, but you also get access to their network. Casey was the Infusionsoft Marketer of the Year in 2013, same year he was coaching me. This year, I’m speaking at ICON, Infusionsoft’s annual conference.
I’m not saying that your business coach will automatically hook you up with the right folks to skyrocket your career. It still takes a ton of hard work on your part. But your coach will want you to succeed, and will help you out when the timing is right.
Oh, and by the way, I paid off that first $10,000 over the course of four months. That’s it! I benefited from hiring a business coach, and so will you. Take a listen to hear more.
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