Do you ever feel like your clients see you as a cog in the wheel? Replaceable? Interchangeable with someone else who does what you do?
Years ago, I had a bank as a client. They believed their values, “Service, Loyalty, Integrity, Honesty” were enough to set them apart from every other small bank on the planet.
Spoiler alert: they weren't. They were getting crushed by the competition and couldn't figure out why.
It's because they were playing by the industry's rules—and not setting themselves apart … for real. When a client sees you as replaceable, a few things happen:
- You have to compete on price.
- It's WAY more difficult to establish a relational connection with your client.
- You're completely, totally, unavoidably forgettable.
On this week's show, you'll see what happens when you “monetize your mind” and create a business that's wrapped around the way you think (which is WAY more difficult to replace in the open market).
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