I'm a Gary Vaynerchuck fan.
If nothing else, his insistence on bringing all of who you are to what you do is commendable. He's also, I believe, a Renaissance Man for the customer service revolution that's taking place in the North American business world.
“CARE!“, as he so eloquently put it once in a tweet.
Unfortunately, many of us aren't. We're cogs in the wheel. Godin wants to change thatâ€“and he's doing a pretty good job of it according to early reviews of the book.
So view the vid and ask yourself, “Where's my sweet spot? What can I do better than anyone else on the planet?” Then go do it.