TDW #037: The Ultimate 7-Figure Content Strategy

I’m going to let you in on a little secret: simple gets noticed.

So I’m going to show you the most dead-simple content rhythm anyone can follow. What you’re about to learn is responsible for:

1. Building my digital agency into 7-figure business before I sold it in 2020
2. Creating dozens of client success stories (you can see them all here)
3. Freeing 100s of business owners from the tyranny of cashless content

So if you’re ready, let’s dig into my 7-figure content strategy.

A.) Engage for 30 minutes/day

What is this? Talk to your audience!

Doesn’t matter if you have 50 people or 500,000. People are people. And no one wants to follow a conversational black hole.

A simple way to approach this is with a kitchen timer. A literal, physical, I-can-push-buttons-on-it timer. It makes it easy to start the task and not feel like you’re gonna be stuck doing it forever.

I’ll admit it: this was a chore for me when I first started. But the more you do it, the more enjoyable it gets.

How to do this right:

• Respond to comments
• Reply to accounts you enjoy
• Send private messages to other creators pointing out specific things you like

B.) Post 2-3 times/day

What is this? Finding a sustainable posting rhythm you can stick to.

Let me take the pressure off: this is gonna take some time.

Content creation is a marathon, not a sprint. Meaning, if you think posting once on social will suddenly make you a millionaire overnight… you’re bound to be disappointed.

Most days I post 2-3 times. Sometimes more. Never less.

Why? Because consistent, mediocre content will always outperform inconsistent, good content.

You never know which post will capture attention. Or at what time. Too many variables to try and “figure out” ahead of time. So it’s best to focus on what you can control—your posting rhythm.

How to do this right:

• Pick the social media platform you dig the most
• Pick the content mode you enjoy the most (audio, video, text, design)
• Make sure you hit ‘publish’ a few times each day

C.) Send 2-3 emails/week

What is this? Building an email list and sending short, punchy emails a few times per week.

This is probably the most important piece of the content puzzle. You simply must be building an email list. It’s the #1 conversion channel your business has.

This is also the step most of my clients have the hardest time wrapping their minds around. Why? Because we’ve all been taught that “if I sent too many emails I will annoy people.” No. Wrong. Terrible advice.

Here’s why:

• The fewer emails you send…
• The more surprised your list is when they get one (meaning, you’re not top-of-mind)…
• Which means they’re more likely to be confused…
• Which means they’re more likely to unsubscribe…

Oh, and if you’re not showing up in your list’s inbox, your competition is.

How to do this right:

• Analyze your top-performing content (consistency, remember?)
• Expand on some of the ideas and turn into a few emails per week
• Hit ‘send’ and ignore your unsubscribe rates…forever

D.) Send 1 newsletter/week

What is this? Send a weekly branded newsletter to your list focusing on one central theme, idea, or concept—preferably one you’ve developed.

Have you noticed the exponential explosion in newsletters lately? There’s a reason for that. When done properly, they work. Really well.

The goal here is brand affinity. You want your audience to look forward to your weekly newsletter. Make it appointment reading. There’s no bigger compliment I receive then when someone says, “I unsubscribed from a ton of newsletters lately…but I wouldn’t dream of doing that with yours. I love it!”

Is that person more or less likely to become a client in the future? Yep. Don’t even need to say it, do I?

How do this right:

• Find a newsletter you’re already subscribed to and enjoy
• Study what you like about it and what you might change
• Pick a platform (I use and love Kajabi), get the design nailed down, and start publishing

E.) Place an offer(s) in each newsletter

What is this? Make an ask to your most engaged audience—folks who ready your newsletter.

I always make a “soft ask” at the bottom of every newsletter (just scroll down to the bottom to see an example). I call this “by the way…” selling and it helps you avoid the two ditches of selling online:

1. Making too many asks
2. Making too few asks

Make too many asks? You alienate and annoy your reader. Make too few asks? You train your audience to never buy from you. Read that last one again—you train your reader to never buy from you.

You want to add value. You want to demonstrate credibility. But you’re not a charity. You’re a business. And assuming you believe in your offer, it’s morally irresponsible to not let your audience know how you can help them.

How to do this right:

• Don’t put a ton of links in the newsletter content itself
• Use a “by the way…” call-to-action at the bottom of your next newsletter
• Profit!

Final Words

I hope you found these tips helpful for building your online presence and growing your business. Remember, consistency is key, and it's the little things you do every day that add up over time. So set your timer, hit publish, and keep sending those emails. And, by the way, don't forget to make those "soft asks" in your newsletters!

Thanks for reading.

See you next week,

Justin

When you're ready, there are two main ways I can help you:

Spirit-Led Business Plan: Learn how to create a kick-ass faith-driven business (without sacrificing your soul or sounding like a weirdo).

Clients & Content: Discover how Ryan made his investment back in just two months + dropped his ad spend by 50 percent.