Two years ago, I had a dream of writing a book to help churches tackle the “Why-to?” of social media.
See, there were plenty of amazing resources showing church leaders HOW to use social media, but none of them focused on the WHY –
…as in “WHY is social media so important for local churches?”
Simply put, I saw many churches putting the cart before the social media horse.
Having been a pastor for years, I knew the importance of connecting ministry activity to ministry goals. Social media is no different.
You need to know WHY you are doing social before you can do the HOW.
Thus, The Social Church was born out of a desire to increase digital fluency in local churches.
The book gives churches the strategic “above-the-neck” social media thinking they needed to make their “below-the-neck” tactics 10, 100, or even 1,000 times more effective.
It’s hard to believe, but it’s been six months since the book launched.
In the months since then, I’ve heard from so many folks who share their story of when the WHY clicked after reading The Social Church.
Hunches have been validated.
Paths made straight.
It’s all been a little overwhelming, to be honest.
After folks read the book, I’ll sometimes get a call asking if I can come and consult with their church.
Leaders wanted help connecting the dots between social media and tangible ministry goals.
So we created the Social Church Strategy Session.
The Strategy Session is a full day of on-site strategic processing designed to help local churches connect their social media content to Kingdom-minded results. We also include follow-up coaching and progress reports to chart growth.
I’ve been fortunate enough to serve 53 churches with this process. It’s been a thrill to watch church leaders get the WHY behind social media and digital marketing.
It’s a even bigger thrill to watch so many people move into the digital missions field, armed with clarity of purpose and the right tools to get the job done.
Our focus for each session is to develop a plan for three key areas of ministry results:
- Attracting new visitors with social media
- Increasing community engagement and participation with social media
- Increasing giving with social media
After a strategy session, it’s typical to see the churches we’ve worked with:
- Hire new staff members for social media and communications
- Make adjustments to their budgets
- Finally GET why social media is so vital to their long-term growth and survival
- Best of all…start seeing REAL results from their social media content
I believe in this book. I believe in the process the book birthed.
To celebrate the half-year anniversary of The Social Church, we’re doing a half-off special for our strategy sessions.
That means for a limited time, you can get 100% of the value of a strategy session for 50% of the price.
Here’s the kicker: We’re only working with seven churches. Our team is still small, so we want to make sure the churches we partner with get the attention they deserve.
This offer runs until Tuesday, September 30, so you have less than a week to take set up your discovery call.
Don’t miss out on this great opportunity to generate real social media traction for your church.