You’re driving across the country for an EPIC road trip.
The only thing left to do is hop in the car, fill up, and head on your merry way.
Gasoline has ONE objective: to provide fuel.
It can’t tell you what the road conditions are.
It won’t change your oil.
It won’t fill up your tires.
And it won’t tell you when to stop and go pee.
Ya get it??
As you’re topping off the tank, you realize there are TONS of factors besides fuel that determine the success of your road trip…
- How fast you’re going
- What route you take
- The kind of car you’re driving
- Your tire pressure
- The time of year
- Road construction
- How many passengers you have
…and on and on
Not to mention the subjective factors like your patience levels, endurance, navigational skills…even how much liquid you drink!
ALL these factors play into your road trip, whether you account for them or not.
Marketing your business is like filling your tank up with gas.
It’s designed to do one thing and one thing only: PROVIDE FUEL.
Just like your car needs a steady, consistent diet of fuel to get you where you want to go—your business needs a steady consistent diet of the RIGHT marketing activities.
If you’re driving from Los Angeles to New York, and you only budget for ONE fill-up, guess what? You’re not gonna even make it to border.
That’s not the gasoline’s fault, or the car’s fault…it’s YOUR fault.
One month of Facebook Ads isn’t gonna get make you a millionaire. No way. Good marketing can’t fix a bad business plan.
With the right planning for the car YOU’RE driving (not your friend’s or the gal in your mastermind or Guru Bob), marketing CAN get you to your destination safely and on-time.
Now roll those windows down, please.
The breeze feels nice.