The inbox is a place of intimacy.
Much like sharing a meal with someone, the inbox is where relationships are strengthened, partnerships are forged, and new possibilities await around every corner. When someone invites you into their home, they're doing so because they trust you. Likewise, if someone allows you into their inbox, they do so out of trust, even if they're not aware of it.
The emails I read and respond to are the ones that respect my time, attention, and capacity.
The ones I ignore are those which make unwelcome demands on my limited resources–time, attention, and capacity.
Chances are you're the exact same way.
We abhor responding to emails when we feel guilted into doing so. Or because we know that not responding will cause a bigger headache than if we just type out a mish-mash, nonsense reply.
If you want your emails to get read and responded to, do this:
- Think of the emails you like reading
- Determine why you like getting them
- Do those things with your own messaging
- Chuck what doesn't work
- Repeat the things that do
Respect the inbox. It is, after all, where the magic happens.