Imagine you’re dying of thirst. You need water, badly. It just has to be wet, and you’d drink it.
The great irony is that water is all around you. Constantly. It’s in the air, in the ground, in the plants you walk by. But if you’re thirsty —even dying of thirst— none of that will help.
The water isn’t accessible to you. So it’s worthless.
For it to be useful the water needs to be in a glass or bowl…even cupped in your hands.
Then you could drink it.
Then you’d be fine.
Vision works the same way. Your vision doesn’t help anyone if it’s “trapped” in your head, on a napkin, or even sketched out on a whiteboard or in some Evernote file.
It needs a structure to live in for it to ultimately be useful.
Otherwise it’s just swimming around in who-knows-what.
No vessel = no water.
No structure = no vision.